Millennials

Millennials

Millennials

Focusing on Millennials as a profitable consumer demographic may be just the solution for housing and remodeling professionals looking to come out from under the two-year housing slump.  This group can be a significant catalyst for your brand to rebound and move forward — if you understand what makes them tick.

A consumer group of some 80 million, the Millennials cover an age span of 21 years and include consumers in their upper 20s with money to spend. They are first-time homebuyers, and may be the most avid adapters of new technology and ecological products in the marketplace.

What’s more, how and where Millennials choose to live is the single most important factor in shaping America’s housing market over the next two decades.

K&A’s Millennials White Paper examines this demographic’s role in the home environment, their motivating factors, purchasing habits and how to reach them.

Download the PDF of the Millennial White Paper.