MASONITE REVEALS TOP FIVE HOME DESIGN TRENDS FOR 2012
Industry insider discusses the year’s hottest trends in advance of the International Builders’ Show TAMPA,...
Industry insider discusses the year’s hottest trends in advance of the International Builders’ Show
TAMPA, Fla. (January 2012) – In addition to manufacturing interior, entry and patio doors, global manufacturer Masonite® also operates the door industry’s largest privately owned research and development facility. Located in West Chicago, Ill., the Masonite Innovation Center (MIC) houses an elite team of designers and engineers who keep the company on the cutting-edge of product development and design.
Lead Designer Jason Walsh shares five hot new design trends for the home, and the Masonite doors they inspired.
Youthful invasion: Growing demand for contemporary design
The buying power of Generation X and Y is continuing to grow quickly. As these younger homeowners renovate their living spaces, they are changing the home design landscape. With different design preferences than their parents and grandparents, these homeowners tend to steer clear of the stuffy traditional looks and prefer a cleaner, more contemporary style.
They are also more likely to decorate their homes according to personal design tastes instead of potential resale value.
For this audience, Masonite created the West End™ collection, a premium offering in the interior molded door category. The new product line features horizontal embossed lines and bold graphic elements to evoke a chic and metropolitan feel in any home.
Handcrafted beauty, architectural details are in
Craftsman-inspired looks continue to grow in popularity as the clean and simple aesthetic reflects the design tastes of more and more homeowners. The craftsman style epitomizes a handcrafted, uniquely American look and is increasingly being used in homes that aren’t traditionally Craftsman in appearance.
In response to increased demand for mission style pieces, Masonite is adding four new doors to its Craftsman product line. Clean designs and recessed panels give these doors an authentic handcrafted appearance.
Back to nature: Bring the outside indoors
Consumers are being inspired by natural elements when decorating their homes. This goes beyond selecting “green” products to a desire to bring the outdoors in. Natural materials like wood and stone are being used in conjunction with metal to create contemporary yet comfortable looks. Matte finishes such as oil-rubbed bronze and brushed nickel are popular alternatives to harsh brass and bright metallics. And products that add natural light, like entry doors with a glass panel, are in high demand.
Homeowners want to maintain a high level of privacy when adding windows and glass-paneled entry doors to their homes. In concert with this, Masonite developed new glass designs that add natural light and still rate a seven or higher on the privacy level scale, which measures the obscurity of glass on a scale from one to nine.
Express yourself with custom pieces
The abundance of home and garden television shows and shelter magazines has empowered homeowners to tackle DIY and home remodeling projects. It has also inspired them to express their individual styles through design and décor. There isn’t a fear of bold paint colors or mixing patterns and textures in accent pieces.
Masonite recently launched a router-carved door line that allows consumers the option of selecting one of 65 specialty door designs or creating a design of their own. It’s a unique way to inject personality into a room.
Evolving wood grains
Traditional (but timeless) decorative woods such as oak are sharing the spotlight with grain patterns like fir, cherry, maple and birch. These species of woods are being carefully chosen for their grain patterns to compliment a cleaner design aesthetic. Equally important, as new home construction and remodeling projects are being designed around an open floor plan concept; more homeowners are selecting matching grain patterns for their doors, cabinetry and floors to create a cohesive design story.
As the craftsman category continues growing, fir plays a key role in creating an authentic appearance, and is especially easy to paint and finish.
New for 2012, Masonite offers its Belleville six panel, the Belleville Hollister™, and Belleville Craftsman fiberglass entry doors in fir grain texture. Engineered to last a lifetime, Masonite entry doors provide maximum security while resisting splitting, cracking and warping.
For more information on Masonite products, please visit www.masonite.com, or call 1-800-663-DOOR.
Masonite® is one of the world’s largest manufacturers of interior, exterior and patio doors for residential and commercial applications. For more than 80 years, the company has been committed to building enduring products and simplified solutions through innovation. Headquartered in Tampa, Fla.,
Masonite employs more than 7,000 people worldwide. To find a dealer or retailer near you, or for more information, please visit www.masonite.com.