Tradeshow Report

(Oct. 18, 2007)

KLEBER & ASSOCIATES’ RECENT MEDIA TOURS
ROCK THE EAST COAST

Agency Team Promotes the Latest Trends to Home and Building Media

The Kleber & Associates’ (K&A) nationwide media tour program delivers our unique “brand contact experience” right to the media’s home turf, and continues to be one of our clients’ most rewarding marketing investments. This year, four media tours were conducted to discuss the latest industry trends, enhance brand awareness, and secure earned media coverage for K&A’s clients’ products and services. The most recent road trips included a stop at Southern Progress/Time Warner, and another visit to the media capital of the world - New York City!

Southern Comfort at Its Best

The East Coast journey featured a Birmingham, Ala., visit in August with the editors of the Southern Progress Media Group (Southern Living, Southern Accents, Coastal Living and This Old House, among other noted industry publications.) There was certainly no shortage of Southern hospitality to be found as the publishing giant opened its doors -- as well as its many test kitchens -- to the K&A team for intimate “behind the scenes” collaboration. K&A was in fact one of only a few teams nationally selected this year to present to this prominent group. Our PR team seized the opportunity to garner valuable earned media coverage while introducing a host of our unique promotional pitches to the 15 editors and writers in attendance.

I Want to be A Part of It, New York, New York!

K&A’s most recent media tour destination was the Big Apple. The team hit the road in September taking Manhattan by storm, representing the second 2007 NYC media tour. K&A’s longstanding reputation was an important catalyst for our team to secure meetings with editors at some of the industry’s leading publications including O at Home, Domino, Food & Wine, Woman’s Day Remodeling & Makeovers, Ty Pennington At Home, Hospitality Design, Connecticut Cottages & Gardens and Distinctive Kitchen Solutions. While building common ground at the O at Home editorial offices, the team bonded with Oprah’s staff and learned that this most influential media diva has a long-standing appreciation for our clients’ products including a custom Craft-Art Wood Countertop in one of her kitchens and a Mr.Steam Spa at Home System in many of her residences!

Happy Trails to You

In just a few short months, K&A has navigated the East Coast fostering mutually rewarding investments in media relationships. We have promoted some of the hottest building products and design trends to some of the most significant rock-stars of the publishing industry…discussing “green” products, color trends in the kitchen and bath, innovative ways to add curb appeal and introductions to new high-tech home improvements. Not resting on our laurels, we now are gearing up for a fruitful account planning season detailing client programs for 2008 and participation at a multitude of key trade shows.

Look for our next industry report from the Green+Design Show, the 2007 Remodeling Show, Green Build, as well as a preview of IBS 2008…along with much more!

Want more home related news and housing and marketing trends? Check out Steve Kleber’s weekly blog posts. To contact Steve Kleber call 770.518.1000 or email sk@kleberandassociates.com.

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