Making News

(Feb. 06, 2007)

K&A WELCOMES NEW CLIENT PARTNER, ATLAS ROOFING

K&A is pleased to announce its newest client partner, Atlas Roofing Corporation. Atlas manufactures premium roofing shingles, insulating sheathing as well as commercial polyiso insulations. The company will join K&A’s expanding list of building products clients including KOMA Trim Products, Construction Solutions and MonierLifetile.

K&A also announces that in a continuing effort to provide knowledge-based leadership to clients, the agency created a Building Products Group to better serve companies in the interior and exterior building products category. The team, led by Shannon Kahlbaum, will also provide K&A clients guidance and integrated communications expertise specifically related to green building practices.

The agency sees this as a tremendous area of growth in the home and building channel and wants existing and future clients to benefit by working with marketing professionals dedicated to this segment.

"This is another major step that K&A has taken to anticipate the needs of our clients and to enhance our leadership role in our chosen area of specialty: the home and building products channel," comments Steve Kleber, president and founder of K&A. "We believe this new group will allow us to deliver even more focused marketing programs to our clients and will strengthen relationships with target media.”

Benton, Building Products Group Lead, will oversee daily client-agency activities and supervise new initiatives for the group. Shannon is an integrated marketing veteran and holds a Masters Degree in Public Relations.


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