Making News

(July 14, 2006)

K&A GETS THE SCOOP!

K&A created a buzz at K/BIS by developing a campaign around gourmet popcorn in an effort to unite our nine clients that exhibited at the show. Keeping with the theme of food, something that is near and dear to all at K&A, we racked our brains as to how we were going to top the likes of Chili Lime and Peanut Butter and Jelly popcorns.

As we are all knee-deep into summertime, what better way to enjoy it than by treating yourself to an All-American scoop of ice cream? And thus, K&A developed the 'Get the Scoop' campaign. If you haven't heard, we ourselves are knee-deep in the home improvement and home building products channel.

Our expertise, contacts and long history in the industry allow us to provide the best possible marketing and communications programs for our clients and prospects.

K&A's media friends and family each received a great package with an ice cream scooper and a coupon for a free pint of Ben & Jerry's ice cream. We shared these gifts on our recent media tours and among our Pacific Coast Builders Conference (PCBC) contacts, and the response was overwhelming! I swear we gave the keys to the ice cream truck!

I can only imagine how we are going to top this one...Enjoy the summer!


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