Features and tRends

(August 2009)

What’s New From Kleber & Associates


Tradeshow Updates
NeoCon 2009
NeoCon World’s Trade Fair was held this year at Chicago’s Merchandise Mart June 15 – 17. Though the traffic was lighter than initially expected, the buzz within the Merchandise Mart made it evident that vendors and attendees alike were ready to impress and be impressed as well as to experience great design. And with the innovative use of fashion and pop culture-inspired booths, showrooms and social media, NeoCon delivered a fresh, yet still green message.

Speaking of innovation, social media was in widespread use during NeoCon 2009.  Designer Pages, in collaboration with MMPI, launched the first Twitter contest for the A+D industry by using the hashtag #NeoCon09. Live streams of the content were displayed on large flat screens throughout the Merchandise Mart on each show day, and chosen “citizen bloggers” walked the show floor to report on the highlights through Twitter, Facebook and Tumblr.

K&A’s top picks for standout exhibitors include Armstrong Commercial Ceiling and Walls, Knoll -- who introduced the Generation by Knoll™ chair to positive reviews -- Haworth and its 23,000-square-foot LEED Gold-certified showroom and Crossville. 

To view our complete NeoCon 2009 report click here.

K&A Hotel World Network Media Tour
On July 29, K&A had the esteemed opportunity to conduct an editorial roundtable at the Hotel World Network office in Cleveland, Ohio. Meeting with editors from Hotel & Motel Management, Hotel Design, Luxury Hotelier and Hotel Times, we were able to demonstrate the quality of our clients and their products, along with our knowledge of the marketplace.

K&A conducted an hour-long presentation complete with an overview of all K&A clients, their products, new and upcoming hotel installations in addition to sharing product samples. Upon conclusion of the presentation, K&A held an informal discussion with the prestigious editors to get their thoughts on the industry, upcoming trends and how best to work with them. This particular media tour allowed K&A to get inside knowledge focusing solely on the hospitality industry. Our findings included:

  • The editors always appreciate installation news on products already in a hotel or spa
  • Installation images greatly increase likelihood of coverage
  • Social media has become a prominent communications tool within the hospitality industry
  • The “green” movement is equally important in the hospitality industry, as we have seen in the home and building products arena

As always, if you have any questions or feedback in regards to our media tours, contact our agency president Steve Kleber at sk@kleberandassociates.com or call 770-518-1000.

News from K&A
Redesigned Blog Site
K&A launched an enhanced blog site with a reinforced focus and a wealth of new content. See www.marketinghomeproducts.com for the latest insight on marketing, trends, research and insight into the home and commercial building products marketplace.

K&A To Be Featured in K+BB
Stay tuned for the upcoming issue of Kitchen + Bath Business for insight about marketing to Millennials, by-lined by our very own Steven Kleber.  

Upcoming Market Research
Our latest white paper, “Marketing to Hispanic Americans,” will be published this month. Hispanic Americans represent a buying group of nearly 46 million with rapidly increasing purchasing power -- $1.1 trillion and projections of $12.4 trillion by 2011. For those in the home and commercial building products channel, Hispanic Americans are an emergent demographic group with both population and purchasing power on their side.

To receive your advance, complimentary copy of “Marketing to Hispanic Americans,” tweet Steve Kleber @stevekleber or e-mail him at sk@kleberandassociates.com. Otherwise, kindly check out www.kleberandassociates.com to download your free copy later this month.

Upcoming Tradeshows
Look for K&A at these upcoming tradeshows:

  • HD Boutique:  Sept. 14 - 15, Miami Beach
  • GlassBuild America:  Sept. 30 - Oct. 2, Atlanta
  • West Coast Green: Oct. 1 - 3, San Francisco
  • Remodeling Show:  Oct. 27 - 30, Indianapolis
  • GreenBuild:  Nov. 11 - 13, Phoenix

If you’re unable to attend any of these events, remember to visit www.kleberandassociates.com or follow K&A’s Tumblr account for tradeshow reports and live reporting from the show floor.

Stay in the Loop
Don’t forget to follow K&A president Steve Kleber on Twitter,  LinkedIn, Facebook and by subscribing to his marketing home products blog and green team site for continuous marketing and home and commercial building channel updates.

 

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