Features and tRends

(October 2009)

What’s New From Kleber & Associates



Tradeshow Updates
HD Boutique 2009
HD Boutique was held this year at the Miami Beach Convention Center September 14-15. The cutting-edge two day design event was well attended and the crowd was very energetic. More than 600 manufacturers showcased their latest designs and introduced hundreds of new products.

Of all the amazing flooring, bedding, art décor and outdoor products, K&A’s notable finds include Bentley Prince Street, Maya Romanoff—who won “best in show,” Seabrook Contract and EcoSmart Fire.

GlassBuild America 2009
The Georgia World Congress Center hosted this year’s GlassBuild America September 30 – October 2. Traffic at the show exceeded most exhibitors’ expectations, and overall impressions were positive. Prevalent trends at the show were ease of glass maintenance and use, innovative design and energy efficiency.

K&A's top picks for standout exhibitors include Royal Window and Door, Fleurco, Cardinal Shower Enclosures and Q-Railing.

To view our complete tradeshow report click here.

News from K&A
K&A Signs DANVER as Newest Client Partner
DANVER Stainless Steel Cabinetry chose K&A to spearhead an integrated marketing communications campaign. The company is interested in educating remodelers, designers, builders and homeowners about the importance of outdoor design.

New Client Partnership with MAAX Bath Inc.
K&A has partnered with MAAX Bath Inc., to conduct market research for the company’s bathroom collection lines. As the leading manufacturer of bathroom products, MAAX chose K&A to provide research that will go toward strategic branding and marketing. 

Upcoming Market Research
Our latest white paper, "Successful Tradeshow Marketing," will be published later this month. Tradeshows are excellent ways to market your company and your product. The K&A team attends these regularly and has learned the tradeshow “dos and don’ts” over the years. This white paper details best practices for successfully exhibiting at and attending tradeshows.

Stay tuned to receive your copy of "Successful Tradeshow Marketing," or tweet Steve @stevekleber so you can be among the first to receive the white paper.

Upcoming Tradeshows
Look for K&A at these upcoming tradeshows:

  • Remodeling Show: Oct. 27-30, Indianapolis
  • GreenBuild: Nov. 11-13, Phoenix
  • IBS: Jan. 19-22, 2010, Las Vegas

If you're unable to attend any of these events, remember to visit www.kleberandassociates.com or follow K&A's YouTube channel for tradeshow reports and live reporting from the show floor.

Stay in the Loop
Don't forget to follow K&A president Steve Kleber on Twitter, LinkedIn, Facebook and by subscribing to his marketing home products blog and green team site for continuous marketing and home and commercial building channel updates.

 

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