AIA 2017: Observations from the K&A Team

Amid a backdrop of increasing economic confidence and according to Chief Economist, Brian S. Wesbury and Deputy Chief Economist, Robert Stein, home building grew at a 13.7% annual rate in Q1… the fastest pace for any quarter since 2015. While the recovery in home building is some seven years old, we expect gains in housing to continue for at least the next several years, as builders battle pent-up demand from population growth and years of under-building. What better forum than sunny Orlando April 27-29 to experience “influencing-the-influencer” where construction channel industry professionals gather to consider budgets and specifications for product brands? Here’s how some of the better marketing we thought was leveraged…

Sometimes the best solution isn’t a building — it’s a bus.

Better to “join than fight”?
After years of competing with the classic building material, EIFS brand Dryvit introduced NewBrick with the same size and appearance of clay brick.

No Question What’s the Single Product Benefit Here. If you’re selling waterproof cabinets, you only need 10ft of exhibit space and flowing water!

Looking Up to Take Advantage of an Oft-Overlooked Surface.

The type of instruction you normally don’t see in an exhibition… inviting tactile involvement.

An interactive experience motivated attendees to get involved to help build a better world.

If you enjoyed this conference take away please consider:

AIA Show: 3 Tips on How to Best Connect with Architects

In a recent post from the industry influencer in his Whizard Strategy blog, Mark Mitchell observes that the AIA Show historically has been very “ineffective” for building materials manufacturers who exhibit at the show. Far be it from me to argue. Yet, in picking up...

AIA 2015: Observations from the K&A Team

  It’s a rare opportunity for us to experience a home and building industry trade show right in our back yard, so when the moment arises, we take advantage. This year the K&A team made the trek to AIA Atlanta, the American Institute of Architects Conference...


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