Q3 Building Products Outlook | GlassBuild Show Report

Q3 Building Products Outlook | GlassBuild Show Report

While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Is Tiny House Living the New American Dream?

Is Tiny House Living the New American Dream?

While skeptics argue the popularity of tiny house living is driven by reality television and simply a passing fad, research is showing it’s a trend driven by a changing culture that’s defining how we live in the 21st century. A perfect storm of an aging population,...
What can we learn from Rust-Oleum’s troubles?

What can we learn from Rust-Oleum’s troubles?

Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention. It wasn’t...