Is CES killing KBIS?

Historically, CES has been about gadgets and devices, as big-name electronics brands unveil their latest whiz-bang smart phones, tablets, televisions and other entertainment products. But over the last few years, home products have begun to take up more floor space at the show.

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How to Make ‘Quality Content’ King in 2018 

It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come.  Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted is that...

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The Top “Tiny Homes” News Stack Articles for 2017

What Living In A Dumpster Taught This Startup Founder About Designing Tiny Homes They need to be sleek and tech-enabled–and the startup Kasita realized that creating a space that small is a task better left to product designers than architects. Read...

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How to Engage Building Product Employees

Just about every company, at least the ones with even an ounce of good sense, know the importance of their employees. But for some, employees are literally the face of their brand. One of those companies, The Home Depot, is taking an interesting approach toward...

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Is The Subscription Razor Blade Model Coming To Home Appliances?

A long-admired model in the CPG business has been refillable razor blades. The basic idea is that brands like Gillette don’t make their money on the handles, but on the refillable razor cartridges that need to be replaced every week. Could this model work in other areas, like the food/home appliance category? Tovala is betting on it.

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Sonos uses storytelling to show their place in people’s lives

Their approach is to take a well-established theme and build stories around it. And to our eye, they’ve done an outstanding job. The company has created a series of ads that stories that are very short (only 30 seconds), yet very rich and detailed. With very little dialog, the ads use visual storytelling and music (of course) to show the viewer what’s going on.

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Influencer Marketing Strategies for Building Products

In just 7 minutes, you’ll discover how to attract influencers and micro-influencers to your building products business, get them talking about your brand to their inner circles, and measure their impact on your sales — almost down to the dollar.

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How To, and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. Here’s more breaking news: home and building product brands are trying to leverage these new technologies in anxious efforts to stay relevant and to capture the attention of...

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Q3 Building Products Outlook | GlassBuild Show Report

While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window & Door...

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