Home & Building Blog

EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

Lessons Learned from KBIS/IBS 2024

Lessons Learned from KBIS/IBS 2024

Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing...

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What Building Product Brands Can Learn From the Super Bowl

What Building Product Brands Can Learn From the Super Bowl

While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted cannabis enthusiast Snoop...

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FenceTech Trade Show Report – Best New Product Review

FenceTech Trade Show Report – Best New Product Review

Last week, the Kleber team participated at FENCETECH, the premier annual trade event for manufacturers and suppliers to the fence, gate, perimeter security and metal working industries. This year’s event was held in Nashville, and the atmosphere was professional and...

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CES 2024: Smart Home Trade Show Report

CES 2024: Smart Home Trade Show Report

It’s that time of year again when the world’s leading tech manufacturers met to showcase their new and amazing products. This past week, global innovators unveiled groundbreaking advancements at the Consumer Electronics Show in Las Vegas. This year seems to have...

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10 Digital Marketing Trends for Building Products in 2024

10 Digital Marketing Trends for Building Products in 2024

When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10 trends...

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How to Maximize the Buyer’s Journey for Building Products

How to Maximize the Buyer’s Journey for Building Products

No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that specific path is...

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Our Top 5 Most Read Stories of 2023

Our Top 5 Most Read Stories of 2023

The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...

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What Matters Now: 43 Days and The Home Depot

What Matters Now: 43 Days and The Home Depot

The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...

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