How To, and How Not To Use Technology to Reach Consumers

How To, and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. Here’s more breaking news: home and building product brands are trying to leverage these new technologies in anxious efforts to stay relevant and to capture the attention of...

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Q3 Building Products Outlook | GlassBuild Show Report

Q3 Building Products Outlook | GlassBuild Show Report

While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...

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Is Tiny House Living the New American Dream?

Is Tiny House Living the New American Dream?

While skeptics argue the popularity of tiny house living is driven by reality television and simply a passing fad, research is showing it’s a trend driven by a changing culture that’s defining how we live in the 21st century. A perfect storm of an aging population, boomerang college grads drowning in student loan debt, and lack of suitable and affordable housing for all but the affluent are only some of the factors driving the tiny house demand and the increase in multigenerational living.

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What can we learn from Rust-Oleum’s troubles?

What can we learn from Rust-Oleum’s troubles?

Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention. It wasn’t necessarily completely accurate, but it made the point that your product does more than expected. Not anymore…

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Tugging at Emotions Is A Powerful Approach …If It’s Done Well

Tugging at Emotions Is A Powerful Approach …If It’s Done Well

When it comes to connecting the emotions of home to your brand and product. Do it right, and you have the audience in the palm of your hand. But if you’re careless, you can leave them confused about what you’re saying and what you’re even selling. Two recent examples give us both ends of the spectrum.

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The Smart Home: Evolving Towards Autonomous Living

The Smart Home: Evolving Towards Autonomous Living

These days, there is a lot of concern and angst about artificial intelligence, automation, and robots becoming too much of an influence in our lives. Specifically, many are concerned about robots taking our jobs. Robots have long been used in manufacturing, performing...

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