Mr. SteamRepositioning a Luxury Brand
Mr. Steam was a leading manufacturer of luxury steam showers, steam baths and Chromasteam systems, but their sales cooled off considerably when the luxury home market crashed.
To compensate, K&A repositioned the brand into an entirely new market—health and wellness. By tying Mr. Steam into the the growing trends of holistic healing, aromatherapy and hydration, we helped them make up for the lost sales, resulting in record earnings over the previous year.
Creative included print advertising, brochures, a new website and more.