ELMIRA, ONTARIO (Feb. 18, 2020) – Elmira Stove Works, the leading manufacturer of premium vintage-styled kitchen appliances, has announced that both its Northstar line of retro-inspired appliances and Antique line are available in Classic Blue –...
As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
Wouldn’t you know it, the week after we post an article applauding Sears for being good stewards of the Kenmore brand, it’s revealed that they’re trying to sell it off. Oops. Things move fast these days. Sometimes even too fast for an emailed article...
The downfall of Sears has been well-documented, on our blog and in countless other places. Despite the company’s competitive and management issues, it does have a couple brand assets that have stayed strong in the face of the retailer’s decline. One of...
