YouTube Videos Enhance Digital Marketing

YouTube used to be a venue for sharing videos with family and friends or to feature crazy comedy sketches.  Today, marketers are all over YouTube using it to their advantage. In fact, YouTube is so popular and serves so many digital advertising functions, its...

Product Placement is Key to a Successful Public Relations Plan

Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the...

21St Century Building Expo Recap

Welcome to the Kleber & Associates blog! Here’s the latest on the 21St Century Building Expo Recap Last week, I attended the 21st Century Building Expo – celebrating its 10th anniversary in Charlotte, North Carolina. As the housing industry continues...

It’s Not Just A Home…It’s a Home for Life

The concept of “home for life” has become an increasingly prevalent trend for the home building industry. Homeowners have redefined their idea of a “dream home” and have made it clear they’re staying put… literally. In fact, 84...

Remodeling Show & DeckExpo 2011 Outlook

Welcome to the Kleber & Associates blog! Here’s the latest onRemodeling Show & DeckExpo 2011 Outlook For the past couple of years, I’ve been particularly fascinated with the Remodeling Show – perhaps more so than other industry events. Due to...