We believe that the practice of media relations goes beyond just placing a product or service in a publication or online news source. It begins and ends with solid relationships with top media professionals. We’re in daily contact with national reporters and bloggers and those relationships are mutually beneficial: reporters call us just as often as we call them, to learn more about trends, hot products and industry news.

K&A offers a wide range of Internet marketing services including: website development, search enging optimization, search engine marketing, online ad buys and managament, podcasts, and social networking expertise. We believe it essential to combine online outreach – connecting with bloggers, creating videos, placing banner advertising – with traditional marketing initiatives like media relations, collateral and print advertisements to offer a broader, more consistent outreach for brands.

Our K&A Brand Navigator® process helps better define brand promises and create messaging statements that build the emotional connection needed to motivate customers to buy. A brand’s existing messaging will resonate with buyers, and when we navigate further, we’ll uncover insights and opportunities that will help you acquire market share faster and with more efficiency.

K&A’s design team will treats all client contact as an actual team member of the project. During the discovery process, we establish the strategic uses and audience of each new project and the functions that will be needed. K&A maximizes user experience by understanding fully the target audience and leveraging their thought and buying process. Relevant and useful content is imperative on a website. We strive to keep a balance to the design in both form and function. Hierarchical structures reduce complexity: the better we manage the visual hierarchy, the easier the content will be to absorb.

K&A’s creative team is comprised of energetic, imaginative people who aren’t afraid to take calculated risks. We’re a smart group of people who take the time and energy to both hone our craft and study consumers and those that influence them. We aim to understand trends that drive purchase behavior and intent. That left- and right-brain thinking generates memorable, strategic work that meets business objectives and appeals to customer emotions.

Our expert media planners are skilled in tough negotiation and in securing value-added programs that make your budget work for you. We negotiate the best deal possible and never shy away from recommending new or non-traditional-opportunities.

At the heart of any strategic marketing campaign is research. We use it to drive positioning, to offer proof points and to substantiate trends. Knowing your target markets, understanding what they care about personally and studying where they go to seek information are the most important factors in developing an efficient marketing mix. With this in mind, we are constantly engaging with new media and studying the latest trends and blogs on our clients’ behalf, looking for innovative ways to enhance our clients’ relationships with consumers and industry influencers.

Each year, the K&A PR team travels to meet face-to-face with key media targets. These are unique, value-added opportunities that help us maintain existing contacts and build new relationships with major editors and editorial groups. We put our clients in front of the editors that matter – and make sure the resulting publicity meets business objectives.

We’re regular participants at more than 10 regional and national tradeshows each year, including the Kitchen and Bath Industry Show, Greenbuild, NeoCon, the Remodeling Show, International Builders Show, Hospitality Design Show, Pacific Coast Builders Conference, and the Southern Building Conference, to name a few. We know that competition for the media’s attention is fierce with hundreds of products and companies vying for attention. We build and implement a show-by-show communications plan for our clients that includes attendee marketing, media outreach, targeted messages, one-on-one media appointments, and post-show follow-up.

It’s proven that new products can’t be launched today without input from consumers and influencers. In this day of blogs, Wikipedia, Twitter and all other consumer-generated sites, it is essential to start conversations early and build solid relationships with influencers who impact the buying and selling process from the earliest stages. Hosting and sponsoring events is one way to bring your brand promises to life. For more than 24 years we’ve been staging intimate and large-scale events that attract attention, build credibility and create buzz.

Keeping your spokespeople in front of key constituents and positioning them as thought leaders is a fundamental part of all K&A PR programs. We book clients to speak at industry trade shows, association meetings, on conference panels, etc.