The generation that defined America in multiple ways is out to do it again. Their next stop? Retirement. Ruppies (retired urban professionals) are active mature adults and predominantly affluent empty nesters. They are one of the most lucrative and web-active audiences today. Our latest white paper provides both a demographic review of Ruppies and most importantly, offers tips on how to get their attention and gain their allegiance. Every eight seconds, someone is turning sixty. And their purchasing power is growing as fast as their ranks.