ABOUT K&A
We’re not an agency for everyone.
That’s not to say that we’re snobs, or elitist, or unfriendly. One visit to our offices will quickly dispel such suspicions.
Rather, we are specialists; devoted to a certain type of client, partial to a specific skill set, committed to a particular industry.
For 25 years, we have dedicated our professional lives towards a singular mission: building better brands that build a better home. That’s it. That’s what we do. And the bounty from this crusade can be found, time and again, in our clients’ bottom lines.
Why?
Because to be truly great at something requires dedication. It requires unwavering determination. It requires sacrifice for the sake of excellence.
There’s a reason decathletes don’t win ten gold medals. There’s a reason Michael Jordan couldn’t hit a curve ball. And, yes, there’s a very good reason why you wouldn’t let your general practitioner operate on your opened heart (we hope).
It’s because mastery can only be achieved through an obsession in a single field. Yet, so many marketers still turn to general agencies to treat their specific business needs, hoping that a wealth of varied experience will lead to riches in an isolated area.
Not with us. We live and breathe your business. We know the architects, the designers, the contractors, electricians, and plumbers. We know the outlets and their buyers, how to generate demand and drive distribution. We know the category influencers and gatekeepers. We know the homeowner like the back of our hand. Sure, we know what they buy and why, but also know what they’ll want next.
And no, we have not distilled this information down to a cookie cutter process. Rather, it is a sixth sense, one that liberates us to consider fresh approaches tailored to our clients’ specific business goals.
Truly, comparing us to general agencies is as futile as comparing apples and pomegranates. We’re two separate species.
But, enough hyperbole. What does one get when partnering with K&A?
- Unrivaled industry experience, bar none
- A team of talented leaders carefully recruited and diligently trained to address the unique demands of the home goods and services segment
- Minimal learning curve, no hand holding
- Creative excellence across all points of contact
- Industry specific analytics to demonstrate ROI and help optimize plans
- Honesty, integrity, respect, and stringent business ethics
- An advocate that will always put your business first
You may wonder why we decided to focus all of our attention on the home segment. It was no random act, nor did it result from tedious trend analysis or data mining. It comes from a more authentic place. A basic human intuition.
Yes, we do believe that home is where the heart is.
We believe that one can always go home.
And at Kleber and Associates, we are a family of passionate people driven by one common purpose: to make sure that our clients and their customers always feel “Right At Home.”
K&A is a proud member of: AMA, AAAA, NAHB, NARI, NKBA, PRSA and Atlanta Ad Club
STEVEN KLEBER
PRESIDENT AND FOUNDER
KLEBER & ASSSOCIATES
Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.
Steve is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.
K&A also regularly collaborates with marketing research partners to explore emerging trends in generational and consumer purchasing groups. Some of Steve’s recent presentations and original white papers include an exploration of the trend in Small Spaces, the Missing Male in marketing and product development circles, social media and search as it relates to ROI, and consumer trends in relation to specific demographic groups.
Steve is the president of the National Remodeling Foundation, promoting excellence in the field and providing support to younger generations entering it. He is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry.
