Lessons from Lowe’s | How to Win against The Home Depot

Lessons from Lowe’s | How to Win against The Home Depot

Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old — especially in the highly competitive retail market — without building trust among your customer base. This past week,...
Building Product Brands Need to Market to Millennials

Building Product Brands Need to Market to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...
How to Align Your Building Product Brand Teams

How to Align Your Building Product Brand Teams

How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision...
Why a Woman’s Role… is in the Building Industry

Why a Woman’s Role… is in the Building Industry

Since 1995, March has been dubbed “Women’s History Month.” Each year the many accomplishments made by women are highlighted and celebrated. Women continue to break through glass ceilings, as better career opportunities are increasingly available...
Cool Refrigeration Trends for Healthier Living

Cool Refrigeration Trends for Healthier Living

Over the last year, life has been turned upside down. Adjusting to the “new normal” has magnified the shortcomings of existing home design and unearthed some new opportunities. This has allowed homeowners to rethink the utility of their living spaces. One...