Masonite
Public Relations & Social Media CampaignMasonite
Public Relations & Social Media CampaignFenestration Experience
Challenge
Masonite, a national designer and manufacturer of doors, wanted to differentiate its product line versus aesthetically similar made doors.
Solution
K&A engaged in a highly successful PR and Social Media campaign, including establishing and maintaining their Pinterest, Facebook, Twitter and Houzz.com presence.
Public Relations Earned Media
A Better Way to Evaluate New Market Opportunities
Instead of relying on a single research methodology, K&A developed a hybrid validation system designed specifically for complex building products markets…
I have had the pleasure to work Kleber & Associates for a number of years and I can say that Steve is one of the most knowledgeable and connected people I know in the building products industry. The K&A team has a valuable ability to carry a dialog about the macro trends and activities that inform strategy while also executing on the program details.
The content marketing support we received from K&A helped Masonite win multiple new product awards, brought new content to editors and kept our name in front of customers. Beyond featuring products, Kleber also showed flexibility in supporting corporate initiatives like risk assessments and innovative plant openings. Wherever needed, Kleber was always there.
Keith Kometer
Vice Presedent
New Product Development
Masonite
Keith Kometer
Vice Presedent
New Product Development
Masonite
Planning Your Next Growth Initiative?
Every growth opportunity deserves a validation approach tailored to the market, stakeholders and strategic decisions involved.
Let’s discuss how K&A’s Strategic Growth Initiative™ and proprietary Verticalized Market Panel™ can help your organization reduce uncertainty, accelerate decision-making… and move forward with greater confidence.