The Kleber Critique

The Kleber Critique

Advertisements permeate our lives – from television and radio (and streaming services, if you don’t happen to be a subscriber) to web pages, eblasts and billboards (yes, they still exist). However, not all advertising is created equal. The following articles share K&As take on the good, the bad and the “uncomfortable” when it comes to ads related to home and building products. All opinions are our own.

Campaign Critique: Pella Windows “Surfing for Attention”

Campaign Critique: Pella Windows “Surfing for Attention”

Whether they realize it or not, building products marketers -- like all marketers -- are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are important, but they can’t be...

read more
Critique: Are we Offended by this Bidet Brand’s Campaign?

Critique: Are we Offended by this Bidet Brand’s Campaign?

Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...

read more

Recent Posts

Latest Tweets:

National housing recession? Homebuilders say, ‘Not here! Demand is strong’
#HousingMarket #HomeBuilding
https://bit.ly/3SCqdDQ

Rebuilding Florida after Ian may be slowed by labor shortage
#Rebuilding #LaborShortage
https://bit.ly/3M2BcnH

Florida faced a housing crisis. Ian has made it worse.
#HurricaneIan #HousingCrisis #HousingMarket
https://wapo.st/3M2i4q1