THE KLEBER CRITIQUE

Advertisements permeate our lives – from television and radio (and streaming services, if you don’t happen to be a subscriber) to web pages, eblasts and billboards (yes, they still exist). However, not all advertising is created equal. The following articles share K&As take on the good, the bad and the “uncomfortable” when it comes to ads related to home and building products. All opinions are our own.

ADT Redeems Itself

Earlier this year we were highly critical of ADT’s Super Bowl ads, which featured HGTV personalities Adam and Drew Scott (aka “The Property Brothers”). Perhaps we should have held our criticism in abeyance while they rolled out the rest of the campaign. Though we can...

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Moen Tells, But Doesn’t Show

If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet that’s what Moen did recently....

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