RIGHT AT HOME®
At Kleber & Associates, we work with our clients to develop the right combination of building product marketing communications. There is no “one size fits all” plan at K&A—we analyze every client situation and recommend targeted strategies and tactics to ensure success.
Following are some of the services we offer:
The K&A team knows how to conceptualize and develop consumer-focused and business-to-business trade advertising that delivers results. You can see our ads in magazines, online, in direct response pieces and on billboards and bus shelters. Using our proven methodology, we identify and analyze audiences, determine how best to reach them, and then develop compelling visuals and messaging that will resonate with those audiences for optimal impact. Our ads connect on an emotional level—engaging audiences, building brand awareness and driving purchase behavior.
At K&A, we believe marketing communications should speak with a single voice, and each of our clients should have a consistent and recognizable personality that is cohesively woven across multiple channels. That’s one of the primary responsibilities of our design team—providing a consistent look-and-feel that is both memorable and on-brand. Browse through our work, and you’ll see multiple examples of integrated campaigns, including print advertising, product brochures, logo creation, catalog design, web pages, email blasts, trade show booth design, and more.
K&A partners with leading media tracking and social analytics firms to track earned media placements and validate results for our clients. We analyze key metrics to assess performance, refine strategy and bolster our approach. We also monitor the social media landscape to keep up with key competitors and influencers. By understanding how people engage with content and interact with brands, we are able to truly understand what strategies work and which ones could use a little refinement.
K&A has developed and designed multiple websites, microsites and landing pages for our clients, including Elmira Stove Works, Feeney Railing Solutions, Gerber Plumbing Fixtures, LUXE Linear Drains, SharkBite and WoodTrac Closet Systems. We also maintain existing sites for several clients.
We understand that—in addition to providing engaging content and visuals—websites need to be easy to navigate and offer an enjoyable user experience. We know what it takes to create websites that help brands shine.
The K&A team excels at turning content into customers. We offer a wide range of content marketing services focused on the residential and commercial construction industries. We understand how designers think and speak the language of architects and contractors. That’s why we’re able to create engaging, memorable and results-driven content on behalf of our clients—everything from blog posts to podcasts, videos to white papers—linking our clients to current trends and always keeping an eye on what’s next. We constantly network with industry editors and influencers, finding feature article opportunities and delivering key messages for our clients’ brands.
Successful PR efforts are built on relationships, and—at K&A—we’ve developed solid relationships with the top media organizations in the home and building products industry. After more than 33 years focusing on a single industry, we know the publishers and editors, the reporters and bloggers, and which trends will resonate with which audience. We leverage our relationships every day to place products and our client’s thought leaders in top-tier publications and online news sources.
In the past few years, broadcast programming focused on specific home and building product groups has become much more prevalent—from HGTV and DIY to The Cooking Channel. Our longstanding relationships with producers and production companies have led to our clients being featured on multiple highly-rated shows, including The Apprentice, Good Eats and Bob Vila’s Home Again.
On the syndicated show Livin’ Large, our client studiobecker was shown building a large custom closet for the show’s host, Carmen Electra. For our client Mr. Steam, K&A negotiated a four-minute live demonstration of the Allegro Sauna on Fox & Friends, featuring the company’s CEO sitting with the hosts inside a steam cabinet. Appliances from Elmira Stove Works have appearedregularly on Rachel Ray’s show, 30 Minute Meals and Nadia G’s Bitchin’ Kitchen. We also negotiated with the DIY Network to showcase WoodTrac closet systems on Rev Run’s Renovation.
In recent years, third-party blogs have continued to grown in influence—so much so, that when consumers research which products to buy online, bloggers are among their most sought-after information sources. That’s why K&A created the only Blogger Network focused exclusively on home and building products (read more about it here).
We know what it takes to engage audiences and get people talking. It’s essential to combine online outreach—social media posts, blog posts, videos and user-generated content—with traditional marketing initiatives like media relations, collateral development and print advertising. In our experience, a strategic mix of paid and unpaid media is the best approach for ensuring success.
Video has emerged as an essential element in online content marketing. Our creative team includes accomplished writers, directors and editors, giving us in-house production capabilities that many agencies have to go outside for. From simple product demonstrations to elaborate graphic animations, K&A delivers high quality video content on a surprisingly affordable budget.
Trade Show Support
We regularly attend and participate in a broad range of national and regional trade shows, including AIA Conference on Architecture, Coverings, GlassBuild, Greenbuild, Hospitality Design Show, International Builders Show, International Contemporary Furniture Fair, International Roofing Expo, International Woodworking Fair, Kitchen & Bath Industry Show, NeoCon, Pacific Coast Builders Conference, Remodeling Show/Deck Expo, Southeast Building Conference and Surfaces.
Our years of experience marketing home and building products have taught us what motivates and attracts audiences. Our team develops impactful and engaging pre-show marketing materials, show materials, in-booth activations, and events and promotions that get noticed and drive booth traffic. One-on-one booth appointments with trade and consumer media and influencers lead to significant secured media coverage for our clients.
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