CONTENT MARKETING

Rise above the noise

CONTENT MARKETING

Rise above the noise

In 1996 Bill Gates uttered the infamous words, “content is king.” Since then, that simple statement has turned into the mantra of modern marketing. But what does it mean, really? 

Well, while we agree in principle with Bill Gates, what his statement translates to in practice is a bit more nuanced. It’s not enough to develop content for the sake of content. It has to be the right content at the right time seen by the right audience.

Fortunately, at K&A, tailoring and delivering essential content is the kind of stuff we live for. We offer a wide range of content marketing services focused on building products for the residential and commercial construction industries – from blog posts to podcasts, videos to white papers, feature stories to newsletters, and pretty much everything in between.

In fact, we love content so much that it’s safe to say we’re content creation aficionados. We study the marketplace and find receptive audiences. That means we understand how architects think and we speak the language of designers. We know where to find and how to connect with builders and contractors. We know what’s important to dealers and distributors.

What’s our secret sauce? Well, there are lots of ingredients, but what we do best is help our clients rise to the top of the content jungle. The result: consistently engaging, memorable and results-driven content that increases brand awareness and affinity.

But don’t take our word for it. Check out what Shaw Floors has to say about how K&A’s content offerings helped to grow its builder and multifamily channel.

“…Through results-driven integrated content marketing and PR programs, K&A effectively targeted, and engaged, key influencers and decision-makers to keep the Carlisle brand top of mind…

Chris Sy
President
Carlisle Wide Plank Floors

“…From developing compelling website content, blog posts and enewsletters to securing print, online and broadcast media opportunities in key industry outlets, the K&A team added value every step of the way. 

Christine Slaughter
National Director of Design + Marketing
Shaw Builder + Multifamily

“…K&A has been a great collaborative partner and continues to go above and beyond to help get our brand front and center among our target audiences.

Lindsay Wiebrand
Director of Marketing

US Surfaces / Vadara

Discover our Content Marketing services

  • Feature / Trend Articles
  • Case Studies / Project Profiles
  • Blog Posts
  • Newsletters
  • Email Campaigns
  • eBooks
  • White Papers
  • Website Copy
  • Videos
  • Feature / Trend Articles
  • Case Studies /Project Profiles
  • Blog Posts
  • Newsletters
  • Email Campaigns
  • eBooks
  • White Papers
  • Website Copy
  • Videos

Ready to tell your brand’s story?