ADVERTISING

Make an emotional connection

ADVERTISING

Make an emotional connection

Just because you “build it” doesn’t mean people will buy it. That certainly holds true when it comes to advertising.

Effective ads connect with audiences and engage them, all the while building brand awareness and driving purchase behavior.

Originally founded as an ad agency back in 1987 (hello, Mad Men), K&A knows how to develop compelling – and memorable – advertising trade and consumer campaigns that let a brand’s personality shine through. We’re all about rolling up our sleeves, taking an idea from an initial concept, thoughtfully honing it and then transforming it into a fully realized campaign.

In fact, our team excels at creating integrated advertising concepts and campaigns that make people stop and take a second look. Whether the audience is business-to-business (B2B) or business-to-consumer (B2C), our dynamic, award-winning campaigns connect on an emotional level to deliver real results.

K&A’s focus on the building products industry means we intimately understand what motivates each audience and how to reach them most effectively. Whether digital, print, social media or broadcast advertising, we get to the heart of what a brand is trying to communicate and develop compelling creative and messaging that resonates.

But we don’t stop there. Creating ads is great (and we have lots of fun doing it). However, that’s only part of the equation. You’ve got to get those ads in front of the right people. Our seasoned media buyers have established relationships with industry publishers and know how to choose the best media mix based on available budget.

Take a look at our award-winning promotional campaign for Georgia-Pacific Gypsum to see how we shined the light on a breakthrough product.

“…K&A created a unique, highly memorable and disruptive characterization of the product that resonated with buyers and installers. The team developed solutions for print, digital and web design, and presented ideas for potential experiential work…

Nicole Lipson
Senior Marketing Manager
Georgia-Pacific Gypsum

“…K&A’s dedication came into focus when we decided to increase our brand’s penetration into a regional DMA through a unique sampling promotion campaign. The campaign was such a success – propelling our brand to experience significant sales growth – that we decided to extend it into other regional opportunities.

Chris Carrier
Director of Marketing, Americas

Reliance Worldwide Corporation

Discover our Advertising services

  • Ideation/Concept Development
  • Art Creation
  • Media Planning & Negotiation
  • Campaign Management
  • Google Ads (Pay-Per-Click)
  • Facebook Ad Campaigns
  • Ideation/Concept Development
  • Art Creation
  • Media Planning & Negotiation
  • Campaign Management
  • Google Ads (Pay-Per-Click)
  • Facebook Ad Campaigns

Ready to make your brand & its offerings more memorable?