NAIL IT WITH K&A
Brand. Experience. We live and breathe your business. We know the architects, the designers, the contractors, electricians, and plumbers. We know the outlets and their buyers, how to generate demand and drive distribution. We know the category influencers and gatekeepers. We know the homeowner and business operator like the back of our hand. Sure, we know what they buy and why, and we also know what they’ll want next.
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Future for Domotex USA Uncertain / 2020 Show Highlights
For the second consecutive year, Domotex USA was held in Atlanta last week. While the inaugural event in 2019 welcomed some 280 exhibitors from 25 countries, this year’s show floor was surprisingly...
Smart Content Marketing Pays Dividends for Building Products Brands
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells,...
Industry Trends Watch IBS/KBIS 2020
The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we...
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