BUILDING BETTER BRANDS THAT BUILD BETTER SPACES

…the team was impressed with the depth of understanding Steve and his team had in the building products marketplace, more so with the work they put into analyzing this niche market, the competitors and target audience.

K&A created a unique, highly memorable and disruptive characterization of the product that resonated with buyers and installers. The team developed solutions for print, digital and web design, and presented ideas for potential experiential work. In the end, the campaign supported sales efforts and created multiple opportunities for engagement…

Nicole Lipson
Senior Marketing Manager
Georgia-Pacific Gypsum

…Unlike some marketing communications firms, the K&A team has worked closely with us to not only set the Elmira brand apart from a “sea of sameness” but also to help us increase our sales revenue and grow our business.

For example, when our website traffic began to unexpectedly decline, the team helped us determine what factors were at play – and then quickly addressed them. As a result, our website traffic began tracking at previous levels…

Tony Dowling
Vice President, Sales & Marketing
Elmira Stove Works

…We have been particularly pleased with K&A’s strategic work and their promotional results showcasing CertainTeed’s high-quality metal and solar residential roofing products.

As a result, we expanded the agency’s responsibilities, including adding media planning services. K&A invested significant strategic development efforts with all of our product teams and sales leaders to ensure that their marketing goals were fully aligned with our sales strategies…

BethAnn Jordan-Kruljac
Director, Marketing Communications
CertainTeed Roofing

…Through results-driven integrated content marketing and PR programs, K&A effectively targeted, and engaged, key influencers and decision-makers to keep the Carlisle brand top of mind. K&A created a core message to guide the audience experience, extended that messaging into multiple media channels, and then creatively mixed their content delivery to successfully move Carlisle’s audiences from one touchpoint to another – helping to grow brand awareness and affinity…

Chris Sy
President
Carlisle Wide Plank Floors

…We are thrilled with the overarching campaign that K&A developed for Shaw – “Every Day. In Every Way,” which is not only being used on our new website but also throughout our marketing materials. This brand promise encompasses what we are all about, and the response from our customers and employees has been extremely positive. K&A also created engaging content for the entire website, making our voice more conversational and relatable for website visitors…

Christine Slaughter
National Director of Design + Marketing
Shaw Builder + Multifamily

…Vadara tasked K&A with the product launch for six new fashion-forward color options for our artisan-crafted quartz. K&A was able to leverage their longstanding media relationships to obtain significant editorial coverage for the product launch, despite challenges facing our industry channel due to the pandemic.

That Spring, K&A conducted a virtual media tour for Vadara with top editors in the kitchen and bath sphere to continue promotion of the new color palette. The agency’s efforts garnered important visibility for the stain resistance and wellness benefits that quartz surfaces feature…

Lindsay Wiebrand
Director of Marketing
US Surfaces / Vadara