NAIL IT WITH K&A
Brand. Experience. We live and breathe your business. We know the architects, the designers, the contractors, electricians, and plumbers. We know the outlets and their buyers, how to generate demand and drive distribution. We know the category influencers and gatekeepers. We know the homeowner and business operator like the back of our hand. Sure, we know what they buy and why, and we also know what they’ll want next.
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Recent Blogs
How Innovative Building Product Brands are Leveraging Technology
The one constant in business (and life) is change… and the speediest changes are often reflected through technology. As technology evolves, it alters the landscape of various industries – changing...
What Building Product Brands Can Learn from the Coronavirus
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike...
IKEA Pulls Out All the Stops for Gen Z Consumers
For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a...
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