BUILD A BETTER BRAND THAT BUILDS BETTER SPACES

Carlisle Wide Plank Floors, a leading provider of artisan-crafted wide plank wood flooring, appointed Kleber & Associates to develop and implement an Paid – Earned – Shared – Owned media strategy to grow awareness of the brand’s offerings among affluent consumers and A&D influencers.

Women continue to break glass ceilings, and the building industry is no exception. Nearly 10% of the building trade workforce is female, and that number is on the rise. Women are increasingly filling this gap by working in various roles throughout the industry. On the job site, many women work as builders, welders, code enforcement, and installers. 

Established in 1917, Mr. Steam, a division of Sussman Automatic Corporation, was revolutionary in its use of steam, including producing boilers for the military. Although the brand soon became a category leader, the product was typically an afterthought at the dealer level. And most consumers had little awareness regarding the benefits of steam, so it didn’t occur to them to request a steam shower when designing or remodeling their bathrooms.

How to get your product in front of millions of potential customers, itdoesn’t take a Hollywood budget to get a product placement deal

How did we help Innovative Stone avoid a radioactive disaster?
We didn’t wait for a crisis to prepare for how to manage the situation…

According to the latest studies, consumers today are placing less trust in advertising and other paid media, and more trust in “unbiased” sources of information such as third-party bloggers. In fact, when consumers are researching brands and figuring out what to buy, bloggers are now among their most sought after resources.