NAIL IT WITH K&A
Brand. Experience. We live and breathe your business. We know the architects, the designers, the contractors, electricians, and plumbers. We know the outlets and their buyers, how to generate demand and drive distribution. We know the category influencers and gatekeepers. We know the homeowner and business operator like the back of our hand. Sure, we know what they buy and why, and we also know what they’ll want next.
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated...
There’s no doubt that we’re in “strange times.” And, the COVID-19 pandemic has changed a lot of things – including how we take in and evaluate information. As consumers spend more time surfing the web and making online purchases, they are becoming more reliant on information from third-party sources.
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner...