NAIL IT WITH K&A
Brand. Experience. We live and breathe your business. We know the architects, the designers, the contractors, electricians, and plumbers. We know the outlets and their buyers, how to generate demand and drive distribution. We know the category influencers and gatekeepers. We know the homeowner and business operator like the back of our hand. Sure, we know what they buy and why, and we also know what they’ll want next.
Case Studies
Maintaining connections with a virtual media tour
We got skin in the game for a breakthrough product
We made waves for an industry leading product
We demonstrated how a brand can be more than the sum of its parts
We helped a leading brand let off some steam
We paved the way for a groundbreaking “smart” product
Recent Blogs
The Home Depot & Lowe’s Record Earnings | The Social Media Factor
The United States’ two home improvement retail behemoths, The Home Depot and Lowe’s, announced their third quarter earnings this week and they were eye-opening. We’ll analyze how to leverage this...
To Rebrand… or Not to Rebrand a Building Product
Rebranding is one of the trickiest, and most expensive things you can do in marketing. But it’s not always a good idea... and many companies do it unnecessarily. You may have heard that social media...
Audience Segmentation Tips For Building Product Brands
As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing,...
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