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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Why Google and AI Isn’t Enough? Social Search Is Watching Different Signals
For years, the digital strategy playbook had a familiar starting point. Rank on Google. Earn the click. Land the visit. Convert the lead. That model still matters. But it is no longer enough. AI search dominates the conversation today. And for good reason....
What Apple’s CEO Transition Says About Trust in Building Products
When Apple announced this week that Tim Cook would hand the CEO baton to John Ternus, the story was not simply about succession. It was about the opportunity to extend a brand’s most important asset. Trust. Cook has shared what Steve Jobs advised him before he took...
Short-Form Video Strategy Tips for Building Product Brands
Short-form video has quietly become one of the highest priorities – and a pressure test – to lead brand content. Audiences seek to understand how solutions work. They want proof and clarity. Yes, most importantly, they want to view products in action. For building...
Want a Loyal Audience? Start Thinking Like a Franchise.
Brand loyalty doesn’t work the way it used to. For years, building product brands could grow on familiarity and long-standing relationships. A trusted rep who cultivated dealer recommendations. Or a contractor – who always uses – the same manufacturer. That model has...
What an Inbox Can’t Tell You… About Jobsite Communication
With Artemis back in the news this week, one detail stood out to me: when something important breaks, email is not the solution for jobsite communication. Roughly seven hours into the mission, NASA’s crew reportedly ran into an Outlook email issue and had to call...
Brand Differentiation Success For Challenger Brands
In crowded categories, the brands that win need not be the biggest. The Building Product Brands that are gaining the greatest momentum provide dealers, contractors and specifiers with a clear reason to believe. A compelling promise to remember. And a relevant...
Campaign Critique: True Value “Your Project, Your Way”
When Meaning Replaces the Hard SellProduct Claims and Promotions Can Resonate Building products marketing – at point-of-purchase – always has been comfortable speaking in certainties. Strength, durability, value. And yes, availability. The traditional narratives are...
Entry Level Homeownership | Solutions for Channel Success
Entry level homeownership affordability remains stubborn. And many in the single-family residential channel have understandably asked the same question: Are younger Americans simply giving up on owning a home? First-time buyers feel squeezed. Yet, that demand seems to...
Sales and Marketing Alignment Starts with Listening
Start listening harder. Because when building product brands invest too much time trying to persuade audiences – no matter how eloquent the scripts – often they miss the signals that are clearly resonating from the channel. Messages from customers that are stalled, in...
Home Depot and Lowe’s Q4 Results: What To Know for Building Products in 2026
The Biggest Bright Spot:Mortgage Rates Finally Started Cooperating Last week, one of the most encouraging signals isn’t found inside either Big Box earnings report. Mortgage rates dipped below 6%... for the first time since 2022. A “5”- handle doesn’t just change the...
From the Floor: IBS/KBIS 2026 Recap
Five Brands Redefining Their Categories...and What It Signals for the Market The International Builders’ Show and KBIS in Orlando delivered more than packed aisles for some 117,000 in participation. The experience revealed how building product categories are being...
Digital Twins and Synthetic Personas in Building Products Marketing
It’s a classic dilemma in achieving sales and marketing alignment: the people who decide what gets specified… are often the hardest to reach. Architects. Engineers. Builders. Designers. Dealers. Contractors. Yes, all elusive target audiences. Who matter most. To...
