Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Ways To Monitor Growth… Before It Shows Up As Revenue
It's planning season. Across building products, leadership teams are forecasting budgets and finalizing growth targets. Yes, marketing has more riding on these plans than ever. In fact, Gartner's latest CMO survey shows budgets ticking up to 7.8% of company revenue…...
Campaign Critique: What Sika Flooring Products Teaches Us About Contractor Confidence…
“Bring It On” By Sika USAWhen A System Needs More Than Scale Marketing flooring installation products has never been particularly glamorous. Primers, self-levelers, patch compounds and adhesives typically compete on performance, technical specifications and jobsite...
What Does Warren Buffett’s Exit Teach Building Product Brands?
Last week, Warren Buffett stepped down as chairman of Berkshire Hathaway. And the Oracle of Omaha, at 96, moved to chairman emeritus... a shareholder alongside everyone else. “Father Time always wins,” he wrote as a realization before stepping back. For those of us in...
Before IBS/KBIS: Decide What Deserves The Spotlight
Apple just made headlines with its new iPhone Duo launch. The first foldable iPhone. The biggest change to the product in nearly 20 years. It certainly dominated the news – Apple arrived fully loaded – to share the stage with an assortment of watches, earbuds and even...
5 Questions Building Product Brands Must Ask for Distribution Success
Recently, two of the most recognized names in exterior building products redrew their maps. James Hardie named Boise Cascade the sole nationwide distributor of its complete exterior portfolio. And Trex similarly, handed national distribution to Specialty Building...
IWF 2026 Show Review: Economic Forecast and Interior Construction Trends
Innovative surfaces and functional hardware trends... and what four industry executives told us about where the market is headed. Last week in Atlanta, The International Woodworking Fair brought a critical perspective to the cabinetry and closet design community....
Back to School for Building Product Brands: Marketing to a Group
As “back to school” season begins, Arizona State University has made something official: content creation is now a four-year degree at the Walter Cronkite School. That may sound merely interesting… until you consider what it says about influence. A recent poll found...
Campaign Critique: Stanley Tools Knows how the Customer Becomes the Brand
Tool marketing has never lacked confidence. Tougher. Stronger. Faster. More powerful. More durable. The category has spent decades finding new ways to tell professionals – that one tool will help them do the job better – than another. STANLEY’s new campaign takes a...
What GE Appliances Teaches Us About Innovation
Every building product brand seeks to launch an innovation so successful… that audiences can’t remember when it was ever new. The self-cleaning oven. Ice and water in the refrigerator door. The microwave mounted over the range. We don’t stop to think twice about any...
How Home Depot Is Now a Publisher For Building Product Brands
The Home Depot has quietly launched a platform. Which many building product manufacturers never expected. Positioning the big box retailer today… as a “media company.” While many Building Product Brands were investing in independent campaigns, The Home Depot was...
What Albert Einstein Can Teach Building Product Brands About Experience
As Albert Einstein observed, Learning is experience. Everything else is just information. Einstein was not talking about marketing. Or manufacturing. But he understood something every successful Building Product Brand eventually learns. Information has never been more...
What the World Cup Can Teach Building Product Brands About Hispanic Contractors
Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA “soccer cleat”...
