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EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

How Housing and Hispanics Will Affect the Election

How Housing and Hispanics Will Affect the Election

Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...

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Marketing Building Product Brands to Architects

Marketing Building Product Brands to Architects

Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...

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Building Product Brand Email Marketing Best Practices

Building Product Brand Email Marketing Best Practices

Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content.  How to clean contacts....

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New Social Media Algorithms for Building Product Marketers

New Social Media Algorithms for Building Product Marketers

There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity reinforced itself...

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The Copper Barometer

The Copper Barometer

High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...

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Paris Olympics and Contractor Loyalty for Building Products

Paris Olympics and Contractor Loyalty for Building Products

With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country... and that’s especially true during the Olympics. But as an organization dedicated to...

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A.I. Lessons for Building Product Brands by Toys R Us

A.I. Lessons for Building Product Brands by Toys R Us

It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate....

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Campaign Critique: Pfister’s Stories Elevate The Trades

Campaign Critique: Pfister’s Stories Elevate The Trades

Pfister's "American Plumber Stories" docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper purpose... addressing the...

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Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...

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