Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Sales and Marketing Alignment Starts with Listening
Start listening harder. Because when building product brands invest too much time trying to persuade audiences – no matter how eloquent the scripts – often they miss the signals that are clearly resonating from the channel. Messages from customers that are stalled, in...
Home Depot and Lowe’s Q4 Results: What To Know for Building Products in 2026
The Biggest Bright Spot:Mortgage Rates Finally Started Cooperating Last week, one of the most encouraging signals isn’t found inside either Big Box earnings report. Mortgage rates dipped below 6%... for the first time since 2022. A “5”- handle doesn’t just change the...
From the Floor: IBS/KBIS 2026 Recap
Five Brands Redefining Their Categories...and What It Signals for the Market The International Builders’ Show and KBIS in Orlando delivered more than packed aisles for some 117,000 in participation. The experience revealed how building product categories are being...
Digital Twins and Synthetic Personas in Building Products Marketing
It’s a classic dilemma in achieving sales and marketing alignment: the people who decide what gets specified… are often the hardest to reach. Architects. Engineers. Builders. Designers. Dealers. Contractors. Yes, all elusive target audiences. Who matter most. To...
Google’s AI Search Doesn’t Work The Same Anymore For Building Product Brands
AI-powered search tools are changing how audiences research, compare and decide… often long before sales teams ever enter the conversation. When a brand isn’t being cited and summarized – or trusted by AI – it may already be invisible. Exactly where decisions are...
The Way To Improve In-House Marketing for Building Product Brands
To Improve In-House Marketing Simply Add An Agency. Delayed launches? Missed opportunities with dealers, contractors, and specifiers? Inconsistent messaging between sales and marketing? Sound familiar? A Few Forces Are Converging at the Same Time The “AI resource gap”...
Home Depot and Lowe’s Just Made Influencer Marketing a New Category
Lowe’s recently launched its Creator Network – focusing on home improvement content – with 17,000 creators already active in their community. After a year of beta testing, the Mooresville, NC based retailer has explicitly connected this marketing program to online...
HydroBlok Names Kleber & Associates Agency of Record
ATLANTA (January 2026) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by HydroBlok, a national manufacturer of innovative,...
CES 2026: Smart Home Trade Show Report
In Las Vegas last week The Consumer Electronics Show once again offered more than just new gizmos and gadgets. More importantly, the event provided our team a preview of the path forward in Smart Home Technologies… highlighting the trends that will influence our...
The Passing of Frank Gehry: More than the Loss of a Celebrated Architect
As we celebrate the life of architect Frank Gehry, we remember the loss of a practitioner who demonstrated – at scale – how architecture shapes markets long before products are ever discussed. Gehry didn’t just design buildings. He redefined what materials could do....
2026 Housing Outlook: What the Fed’s Pivot Means for Building Product Brands
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain structurally...
How Martha Stewart Creates Trust in Influencer Marketing for Building Product Brands
The prefab and modular housing category continues to promise sustainability and affordability for our homebuilding channel. It has even attracted cultural icon and influencer, Martha Stewart. Which creates an opportunity for us to leverage best practices in how home...
