Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
What the World Cup Can Teach Building Product Brands About Hispanic Contractors
Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA “soccer cleat”...
Why the Best Building Product Brands Are Now Aiming Narrower
Nike recently pulled brand spend away from broad campaigns, redirecting it toward specific persona-led communities. And as if in lockstep, Unilever committed to moving roughly half of its enormous ad budget toward creator-led content. Describing the shift as a move...
Forecast | PR Budgets to Double for Building Products
For decades, construction products competed for Google’s first page. Today they are competing… to become AI’s first answer. Gartner sees this shift as so significant that the consultancy expects PR – and earned media budgets – to double by 2027. Today, marketers are...
Campaign Critique: How Moen Connects Water to Lifestyle
Marketing products like faucets has always been a difficult assignment. After all, the category is mature, highly competitive and functionally predictable. Design trends evolve – but the core product rarely changes – in ways that fundamentally alter consumer...
Seven PR Rules For Building Product Brands To Drive Preference By AI
Last week, a Wall Street Journal article framed the rise of communications executives in the C-suite as “the revenge of the publicists.” It’s a catchy headline. But the best communications leaders were never simply publicists. They’re counselors. Translators. Risk...
What Bees Can Teach Building Product Brands About Specialization
Most of us know the basic story of bees and flowers. The relationship is symbiotic. Bees move from bloom to bloom – which helps plants reproduce – while gathering what’s needed to sustain the hive. Yes, an essential exchange. What gets overlooked. Is how bees...
The Digital Customer Experience Is Becoming the Competitive Differentiator
For years, creating a brand for building products treated digital marketing as a support function. Host a website. Populate a CRM platform and an outbound email campaign. Post some social content and a budget for selected paid media. And when technology finally became...
Why Building Product Brands Need Emotional Connection
For decades, marketing for building products has relied on a familiar promise. Stronger, faster – more durable and easier to install – a better warranty. Those claims of course matter. Performance will continue to earn credibility in this channel. After all, it helps...
Mid-Year Economic Report: The Market Has Shifted
Each year our team’s economic reports help provide our clients with direction. Confidence or concern. Smooth sailing or rougher waters. At mid cycle, the story this year is more nuanced. Yet signal-to-noise metrics provide opportunities for building product brands....
Campaign Critique: PGT Windows and Doors Changes the Brand Story
Rebrands in the building products industry are rarely mere cosmetic exercises. More often, they signal something larger happening. Ownership changes, operational expansion and portfolio integration are traditional trigger events. Or simply shifting market ambitions....
Why Some Building Products Are Growing… And Others Aren’t
For years, building product brands could rely on a relatively predictable growth environment. Steady project flow. Familiar specification cycles. Established dealer relationships. And brand preference built over time. That environment has changed. Project timelines...
Why Google and AI Isn’t Enough? Social Search Is Watching Different Signals
For years, the digital strategy playbook had a familiar starting point. Rank on Google. Earn the click. Land the visit. Convert the lead. That model still matters. But it is no longer enough. AI search dominates the conversation today. And for good reason....
