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Should your Building Product Brand use Clubhouse?

Should your Building Product Brand use Clubhouse?

From time to time, a social media platform launches that gets the right amount of attention from the right audiences. Such platforms begin to take hold and -- seemingly out of nowhere -- buzz builds. And marketers start adopting the new platform. In the last...

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TrendSpotting: GlassBuild Tradeshow Report 2021

TrendSpotting: GlassBuild Tradeshow Report 2021

At GlassBuild 2021, Enthusiasm and Optimism Shined While attendance at GlassBuild America this past week was lighter than usual – not unexpected due to current circumstances – it was clear that the nearly 5,000 industry professionals who made the journey to Atlanta...

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Why Building Product Brands Need to Adopt ESG

Why Building Product Brands Need to Adopt ESG

The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social and Governance)...

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Labor Day Housing Trends Report

Labor Day Housing Trends Report

Housing prices are the highest they’ve ever been… surging 18.6% annually in June, according to S&P CoreLogic Case-Shiller. It’s the largest increase on record -- since the index began tracking home prices -- surpassing May’s year-over-year increase of 16.8%....

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12 LinkedIn Tips for Building Product Brands

12 LinkedIn Tips for Building Product Brands

Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July 2021, the...

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Why the Time is Now to Market Building Products to Millennials

Why the Time is Now to Market Building Products to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million, Millennials are the...

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Why Building Product Brands Need to Visit Jobsites

Why Building Product Brands Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process... are the actual end-users: installers, tradespeople -- and their important role in the “path to purchase” for building product brands. Do you really...

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Why the Time is Now for Building Product Brands to Pivot

Why the Time is Now for Building Product Brands to Pivot

Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses. It’s an...

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How Brands Can Win in the Build-for-Rent Housing Boom

How Brands Can Win in the Build-for-Rent Housing Boom

Investors are now targeting a specialized group of developers to build for-rent homes — that look like other suburban housing — in single-family developments and then marketing those homes directly to renters, instead of potential owners.

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