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Coverings 2021 Brings Home Latest Tile & Stone Trends

Coverings 2021 Brings Home Latest Tile & Stone Trends

For 30 years, Coverings – the annual global tile and stone conference and expo – has been sharing every facet of the tile and stone industry with professionals from around the globe… presenting the latest product trends, application techniques and business...

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Building Products | Mid-Year State of the Industry Report

Building Products | Mid-Year State of the Industry Report

The United States seems to have turned a corner on Covid, but the ripple effects from the pandemic and shutdowns are still being felt. The predicted “roaring back” -- while definitely here -- has also been noticeably uneven. No one’s ever shut down a complex,...

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The 3 Top SEO Strategies for Building Product Brands

The 3 Top SEO Strategies for Building Product Brands

When one conducts a “random” search for a product or service on the Internet, the results are anything but random. Rather, search engines like Google organize and display pages (lots of pages) of results… in what appears to be a well-choreographed dance. That...

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What Crayola can teach building product brands

What Crayola can teach building product brands

Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds some...

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How to Align Your Building Product Brand Teams

How to Align Your Building Product Brand Teams

How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision pending.67%...

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The Best Social Strategy for Your Building Product Brand

The Best Social Strategy for Your Building Product Brand

Since our last economic cycle -- and the resulting great recession --  it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument there, right? But...

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How to Make your Building Product Brand into a Superhero

How to Make your Building Product Brand into a Superhero

As summer approaches, so does blockbuster movie season -- and as our friends at Marvel and DC know -- Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto the...

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Why the Time is Now to Promote the Skilled Trades

Why the Time is Now to Promote the Skilled Trades

Currently, millions of Americans who have lost their jobs due to the pandemic continue to search for employment. At the same time, the number of skilled labor jobs in the U.S. is significantly exceeding the supply of workers qualified to fill them.

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What Building Product Brands Need to Know About Podcasts

What Building Product Brands Need to Know About Podcasts

The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement --  in comparison to ads --...

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