Home & Building Blog

Home & Building Blog

What Building Product Brands Can Learn from Starbucks

What Building Product Brands Can Learn from Starbucks

The United States is an economy driven by consumer spending. In fact, those purchases account for almost 70 percent of the annual U.S. GDP. Whether or not a brand sells directly to end users, what happens on the consumer side of the economy… serves as a...

read more
How to “Influence the Influencers” | Ebook

How to “Influence the Influencers” | Ebook

Social media has moved far beyond the novelty stage -- and for many -- is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are quoting the...

read more
Show Report: Cabinetry Innovation Trends at IWF 2022

Show Report: Cabinetry Innovation Trends at IWF 2022

The K&A team participated at The International Woodworking Fair (IWF) this past week… and we’re pleased to report that the show was alive with innovative new products and palpable channel confidence. The woodworking industry clearly didn’t pause during the past...

read more
How Building Product Marketers Can Support Contractors

How Building Product Marketers Can Support Contractors

Selling a product that requires trained and experienced installers can be challenging. Yet, it’s critically important to get this mission right. After all, general contractors are the gatekeepers to those installers… and knowing how to market and sell to contractors...

read more
Campaign Critique: LIXIL Americas Targets the Next Generation

Campaign Critique: LIXIL Americas Targets the Next Generation

From a very early age, kids are asked what they want to be when they grow up. They almost never answer that they want to work in the construction or building trades. That needs to change. Fortunately, some forward-thinking brands are working to make a difference....

read more
PR for Building Product Brands – a Multi-Faceted Approach

PR for Building Product Brands – a Multi-Faceted Approach

Public Relations is a critical element of any strategic communications plan -- and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or finding the perfect...

read more
Show Review – Best New Products at PCBC 2022

Show Review – Best New Products at PCBC 2022

PCBC 2022 Puts the Spotlight on “The Future of Home” After a two year hiatus, the K&A team returned to San Francisco in late June to participate in the Pacific Coast Builders Conference (PCBC) 2022 summer trade show. PCBC attracts builders from across the U.S. and...

read more

Recent Posts

Kleber Critique

Latest Tweets:

The Best Week of the Year to Buy a New House
#HousingMarket #HomePrices #HousingSupply
https://bit.ly/3fbaDAx

How Alfred Hitchcock turned buildings into characters
#ModernistHomes #CharacterCreation
https://bit.ly/3DzRout

The Trillion Dollar Opportunity – Marketing to Hispanic Americans
#HispanicHeritageMonth #BuildingProducts #Marketing #HomeProductBrands
https://bit.ly/3LUb52f