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To Rebrand… or Not to Rebrand a Building Product

To Rebrand… or Not to Rebrand a Building Product

Rebranding is one of the trickiest, and most expensive things you can do in marketing. But it’s not always a good idea... and many companies do it unnecessarily. You may have heard that social media giant Facebook -- undoubtedly one of the most powerful, successful...

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Audience Segmentation Tips For Building Product Brands

Audience Segmentation Tips For Building Product Brands

As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing, presenting and monitoring these unique messages… are at the very heart...

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What Building Product Brands Can Learn From Elon Musk

What Building Product Brands Can Learn From Elon Musk

Just this week, Tesla’s per share price crossed the $1000 threshold and -- in so doing -- brought the electric vehicle’s market valuation into the trillion dollar club. That’s a distinction shared by a mere six corporations in history. And quite the...

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How Building Product Brands Can Optimize Inbound Marketing

How Building Product Brands Can Optimize Inbound Marketing

Inbound Marketing is a term that gets discussed a great deal in the business media, but what is it exactly? It’s important to understand how Inbound Marketing can help building product brands generate brand awareness and affinity throughout the sales...

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Should your Building Product Brand use Clubhouse?

Should your Building Product Brand use Clubhouse?

From time to time, a social media platform launches that gets the right amount of attention from the right audiences. Such platforms begin to take hold and -- seemingly out of nowhere -- buzz builds. And marketers start adopting the new platform. In the last...

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TrendSpotting: GlassBuild Tradeshow Report 2021

TrendSpotting: GlassBuild Tradeshow Report 2021

At GlassBuild 2021, Enthusiasm and Optimism Shined While attendance at GlassBuild America this past week was lighter than usual – not unexpected due to current circumstances – it was clear that the nearly 5,000 industry professionals who made the journey to Atlanta...

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Why Building Product Brands Need to Adopt ESG

Why Building Product Brands Need to Adopt ESG

The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social and Governance)...

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Labor Day Housing Trends Report

Labor Day Housing Trends Report

Housing prices are the highest they’ve ever been… surging 18.6% annually in June, according to S&P CoreLogic Case-Shiller. It’s the largest increase on record -- since the index began tracking home prices -- surpassing May’s year-over-year increase of 16.8%....

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