Home & Building Blog

The Home Depot has quietly launched a platform. Which many building product manufacturers never expected. Positioning the big box retailer today… as a “media company.” While many Building Product Brands were investing in independent campaigns, The Home Depot was...

As Albert Einstein observed, Learning is experience. Everything else is just information. Einstein was not talking about marketing. Or manufacturing. But he understood something every successful Building Product Brand eventually learns. Information has never been more...

Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA “soccer cleat”...

Nike recently pulled brand spend away from broad campaigns, redirecting it toward specific persona-led communities. And as if in lockstep, Unilever committed to moving roughly half of its enormous ad budget toward creator-led content. Describing the shift as a move...

For decades, construction products competed for Google’s first page. Today they are competing… to become AI’s first answer. Gartner sees this shift as so significant that the consultancy expects PR – and earned media budgets – to double by 2027. Today, marketers are...

Last week, a Wall Street Journal article framed the rise of communications executives in the C-suite as “the revenge of the publicists.” It’s a catchy headline. But the best communications leaders were never simply publicists. They’re counselors. Translators. Risk...

Most of us know the basic story of bees and flowers. The relationship is symbiotic. Bees move from bloom to bloom – which helps plants reproduce – while gathering what’s needed to sustain the hive. Yes, an essential exchange. What gets overlooked. Is how bees...

For years, creating a brand for building products treated digital marketing as a support function. Host a website. Populate a CRM platform and an outbound email campaign. Post some social content and a budget for selected paid media. And when technology finally became...

For decades, marketing for building products has relied on a familiar promise. Stronger, faster – more durable and easier to install – a better warranty. Those claims of course matter. Performance will continue to earn credibility in this channel. After all, it helps...

Each year our team’s economic reports help provide our clients with direction. Confidence or concern. Smooth sailing or rougher waters. At mid cycle, the story this year is more nuanced. Yet signal-to-noise metrics provide opportunities for building product brands....