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What Crayola can teach building product brands

What Crayola can teach building product brands

Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds some...

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How to Align Your Building Product Brand Teams

How to Align Your Building Product Brand Teams

How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision pending.67% of...

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The Best Social Strategy for Your Building Product Brand

The Best Social Strategy for Your Building Product Brand

Since our last economic cycle -- and the resulting great recession --  it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument there, right? But...

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How to Make your Building Product Brand into a Superhero

How to Make your Building Product Brand into a Superhero

As summer approaches, so does blockbuster movie season -- and as our friends at Marvel and DC know -- Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto the...

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Why the Time is Now to Promote the Skilled Trades

Why the Time is Now to Promote the Skilled Trades

Currently, millions of Americans who have lost their jobs due to the pandemic continue to search for employment. At the same time, the number of skilled labor jobs in the U.S. is significantly exceeding the supply of workers qualified to fill them.

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What Building Product Brands Need to Know About Podcasts

What Building Product Brands Need to Know About Podcasts

The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement --  in comparison to ads --...

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Building Product Brands Trend: Click and Collect

Building Product Brands Trend: Click and Collect

The growth of “click and collect” and what that means for building product brand websites The last year has changed virtually everything. From new ways of working. To remote learning. And how we buy products. Importantly, there’s a clear trend towards -- Click and...

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How to Grow Brand Loyalty for Building Products

How to Grow Brand Loyalty for Building Products

Creating brand loyalty is a business model that accomplishes immediate sales benefits, as well as a marketing strategy, designed to foster long term equity. After all, loyalty increases the ability for a brand to establish a robust customer base that will be faithful...

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Instagram Tips for Home and Building Products

Instagram Tips for Home and Building Products

Engaging effectively on relevant social media platforms continues to grow in importance for Home and Building Product brand plans. And, with more than 1 billion users, Instagram has become one of the most popular social networking sites. Ninety percent of...

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