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How Building Product Brands Can Create Social Proof

How Building Product Brands Can Create Social Proof

Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an idea correct, the...

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CES 2022: Smart Home Trade Show Report

CES 2022: Smart Home Trade Show Report

This past week, the world’s leading tech manufacturers and aficionados converged in Las Vegas at the Consumer Electronics Show (CES)… the largest consumer innovations trade show experience of the year. Well, that’s typically the case, anyway. Unfortunately, due to the...

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Our Top 5 Most Read Stories of 2021

There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and — of course — money. Stanley Black & Decker is addressing...

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Votes Are In: Building Product “Ad Campaign of the Year”

Votes Are In: Building Product “Ad Campaign of the Year”

Sometimes, to get audiences to recognize the beauty and artistry of a product, advertisers might place it in an unexpected setting. Artistic Tile just refreshed this concept with the latest iteration of their “Bringing Art to Life” campaign. Creating context...

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Chief Customer Officer Strategies For Building Product Brands

Chief Customer Officer Strategies For Building Product Brands

Over the course of the last few years, an increasing number of brands have added a new executive responsibility to their C-suites… the CCO, or Chief Customer Officer. And they’re in good company. In fact, large pioneering companies from across a broad swath of...

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Why Agile Marketing Matters for Building Product Brands

Why Agile Marketing Matters for Building Product Brands

Agile Marketing is a phrase that continues to gain traction in marketing circles. It’s an easy concept to initially dismiss… as simply just another buzz phrase. Another concept to file away with TQM (Total Quality Management) certificates and Six Sigma Blackbelts...

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The Great Resignation – How To Outsource Your Marketing Now

The Great Resignation – How To Outsource Your Marketing Now

The American economy is shifting even as it recovers from the global disruption brought about by the pandemic. The people whose labor fuels that economy seem to be behaving in unprecedented ways. A brief skim through the business press or watching a half hour of CNBC...

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Show Review… Best New Products at PSP/DeckExpo

Show Review… Best New Products at PSP/DeckExpo

Last week, thousands of industry professionals congregated at the 2021 International Pool Spa Patio (PSP) Expo / DeckExpo show in Dallas. Event attendance increased by 21 percent from 2019, when the event was held in New Orleans. PSP Expo, the premier...

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To Rebrand… or Not to Rebrand a Building Product

To Rebrand… or Not to Rebrand a Building Product

Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea... and many companies do it unnecessarily. You may have heard that social media giant Facebook -- undoubtedly one of the most powerful, successful companies of the...

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Audience Segmentation Tips For Building Product Brands

Audience Segmentation Tips For Building Product Brands

As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing, presenting and monitoring these unique messages… are at the very heart...

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What Building Product Brands Can Learn From Elon Musk

What Building Product Brands Can Learn From Elon Musk

Just this week, Tesla’s per share price crossed the $1000 threshold and -- in so doing -- brought the electric vehicle’s market valuation into the trillion dollar club. That’s a distinction shared by a mere six corporations in history. And quite the...

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