Home & Building Blog

Home & Building Blog

PR for Building Product Brands – a Multi-Faceted Approach

PR for Building Product Brands – a Multi-Faceted Approach

Public Relations is a critical element of any strategic communications plan -- and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or finding the perfect...

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Show Review – Best New Products at PCBC 2022

Show Review – Best New Products at PCBC 2022

PCBC 2022 Puts the Spotlight on “The Future of Home” After a two year hiatus, the K&A team returned to San Francisco in late June to participate in the Pacific Coast Builders Conference (PCBC) 2022 summer trade show. PCBC attracts builders from across the U.S. and...

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Show Review – Best New Products at NeoCon 2022

Show Review – Best New Products at NeoCon 2022

Last week, the K&A team attended NeoCon 2022 at the Merchandise Mart in Chicago. The show, which was marking its 53rd edition, is a celebration of all things contract design. This year’s theme, “Design Makes a Statement,” was centered around the merging...

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Social Media – What’s Peanut Butter Got to Do With It?

Social Media – What’s Peanut Butter Got to Do With It?

Marketing is never a one-size-fits-all or set-it-and-forget-it process. This advice is particularly relevant… when considering complex social media landscapes. Yes, social media platforms are constantly evolving. Reaching ever broader -- and more diverse -- audiences....

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Tips for a Building Product Brand Website That Gets Noticed

Tips for a Building Product Brand Website That Gets Noticed

Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution -- to check on available options or to answer a question -- audiences expect to be able to find the information they’re...

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