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Why Building Product Brands Need to Adopt ESG

Why Building Product Brands Need to Adopt ESG

The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social and Governance)...

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Labor Day Housing Trends Report

Labor Day Housing Trends Report

Housing prices are the highest they’ve ever been… surging 18.6% annually in June, according to S&P CoreLogic Case-Shiller. It’s the largest increase on record -- since the index began tracking home prices -- surpassing May’s year-over-year increase of 16.8%....

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12 LinkedIn Tips for Building Product Brands

12 LinkedIn Tips for Building Product Brands

Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July 2021, the...

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Why the Time is Now to Market Building Products to Millennials

Why the Time is Now to Market Building Products to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million, Millennials are the...

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Why Building Product Brands Need to Visit Jobsites

Why Building Product Brands Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process... are the actual end-users: installers, tradespeople -- and their important role in the “path to purchase” for building product brands. Do you really...

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Why the Time is Now for Building Product Brands to Pivot

Why the Time is Now for Building Product Brands to Pivot

Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses. It’s an...

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How Brands Can Win in the Build-for-Rent Housing Boom

How Brands Can Win in the Build-for-Rent Housing Boom

Investors are now targeting a specialized group of developers to build for-rent homes — that look like other suburban housing — in single-family developments and then marketing those homes directly to renters, instead of potential owners.

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Coverings 2021 Brings Home Latest Tile & Stone Trends

Coverings 2021 Brings Home Latest Tile & Stone Trends

For 30 years, Coverings – the annual global tile and stone conference and expo – has been sharing every facet of the tile and stone industry with professionals from around the globe… presenting the latest product trends, application techniques and business...

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Building Products | Mid-Year State of the Industry Report

Building Products | Mid-Year State of the Industry Report

The United States seems to have turned a corner on Covid, but the ripple effects from the pandemic and shutdowns are still being felt. The predicted “roaring back” -- while definitely here -- has also been noticeably uneven. No one’s ever shut down a complex,...

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The 3 Top SEO Strategies for Building Product Brands

The 3 Top SEO Strategies for Building Product Brands

When one conducts a “random” search for a product or service on the Internet, the results are anything but random. Rather, search engines like Google organize and display pages (lots of pages) of results… in what appears to be a well-choreographed dance. That...

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What Crayola can teach building product brands

What Crayola can teach building product brands

Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds some...

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