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EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

Kleber & Associates Launches Three New Clients At IBS/KBIS

Kleber & Associates Launches Three New Clients At IBS/KBIS

This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the National Association...

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10 Digital Marketing Trends for Building Products in 2023

10 Digital Marketing Trends for Building Products in 2023

Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique combination...

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Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes

Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes

Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes -- the curious black-and-white...

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Q3 Earnings: The Home Depot and Lowe’s

Q3 Earnings: The Home Depot and Lowe’s

Lowe’s reported quarterly results this week, beating on both the top and the bottom lines -- and raised its annual revenue guidance both on revenue and profits – based on the strength in home improvement trends. Yes, homeowners continue to invest… as their equity...

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How Green Friday Is Gaining Traction on Black Friday

How Green Friday Is Gaining Traction on Black Friday

The day after Thanksgiving -- has been known as “Black” Friday since the 1950s. Yet, it wasn't until the 1980s that the term became widely accepted as marking the beginning of the holiday shopping season… when retailers transitioned from being in the red......

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6 Tips: TikTok for Building Product Brands

6 Tips: TikTok for Building Product Brands

In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...

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