THOUGHT LEADERSHIP

Offer an expert opinion

THOUGHT LEADERSHIP

Offer an expert opinion

While the term “thought leader” gets tossed around a lot these days, it’s much more than just another corporate buzz phrase. Thought leadership is an integral part of any building products marketing program and a key way to earn credibility – and authority.

Whether for a brand, a product or an individual – the goal of thought leadership is the same: to achieve recognition as an expert and be regarded as a go-to source for trusted information.

So, why is this so important? By providing authentic, relatable and actionable answers to the industry’s biggest questions and toughest challenges, a thought leader lifts up the industry as a whole.

And, when done right, a well-planned and executed thought leadership program can also increase brand equity, drive demand, strengthen customer connections, and generate new sales and collaboration possibilities. That’s valuable stuff.

While thought leadership marketing can involve a number of elements, it can be summed up in a nutshell as strategically leveraging an organization’s best thinking to regularly create and publish engaging educational (i.e., non-promotional) content that delivers solid value. And then promoting that content through public relations, sales communications, social media and other channels.

From securing speaking engagements to participation in webinars and podcasts to content development opportunities, we position our clients as authoritative industry experts with a valuable point of view.

Not sure where to start? Our team can develop a program tailored to your unique needs. See how we helped Litokol, a leading Italian tile installation products brand, gain momentum for its game changing, eco-friendly product through a targeted thought leadership strategy. 

“…Vadara presented K&A with a series of initial strategic marketing assignments, and the team at K&A performed incredibly well. The significant return-on-investment realized from the preliminary representation led to the appointment of K&A as our agency of record…

Lindsay Wiebrand
Director of Marketing

US Surfaces / Vadara

“…We have been particularly pleased with K&A’s strategic work and their promotional results showcasing CertainTeed’s high-quality metal and solar residential roofing products. As a result, we expanded the agency’s responsibilities, including adding media planning services…

BethAnn Jordan-Kruljac
Director, Marketing Communications
CertainTeed Roofing

“…while we have a dedicated marketing and content team, we were looking for a seasoned subject matter expert who could provide strategic direction that would further distinguish our brand in a very competitive marketplace. From day one, K&A exceled at integrating seamlessly with our in-house team…

Christine Slaughter
National Director of Design + Marketing
Shaw Builder + Multifamily

See a sampling of our Thought Leadership services

  • Bylined Articles
  • Guest Blog Posts
  • Panel Participation
  • Media Interviews
  • Podcasts
  • Webinars
  • Speechwriting
  • Presentation Development
  • LinkedIn Posts
  • Bylined Articles
  • Guest Blog Posts
  • Panel Participation
  • Media Interviews
  • Podcasts
  • Webinars
  • Speechwriting
  • Presentation Development
  • LinkedIn Posts

Ready to share your expertise with a wider audience?