PUBLIC RELATIONSGet in front of your audiences
At its core, public relations is all about managing a brand’s public image and reputation – helping the brand communicate with its audiences and develop a positive relationship with them.
At K&A, our public relations expertise runs deep. Our team thrives on finding the right angle. Telling a compelling story. Getting that story in front of the right people. And weaving together connections in ways that move people to act. Most importantly, we deliver results.
You see, we’ve been doing this for a while. Over the past 35 years, we’ve nurtured and developed longstanding relationships with editors, journalists, bloggers and a whole range of other influencers across multiple channels in the building products industry. We meet with the media at national and regional trade shows, industry association events across the country, and for deskside chats.
From print to digital to broadcast, from B2B to B2C – we know what it takes to help brands stand apart from the crowd and get media attention that matters. We do it every day.
We’re also seasoned pros when it comes to leveraging our clients’ industry knowledge and perspectives on important industry trends, challenges and innovations. And creating thoughtfully crafted integrated programs that make a lasting impression.
See how we leveraged the PESO approach (Paid, Earned, Shared, Owned media) to help Carlisle Wide Plank Floors elevate its artisan-crafted brand across the U.S.
“…Through results-driven integrated content marketing and PR programs, K&A effectively targeted, and engaged, key influencers and decision-makers to keep the Carlisle brand top of mind…”
Carlisle Wide Plank Floors
“…We have been particularly pleased with K&A’s strategic work and their promotional results showcasing CertainTeed’s high-quality metal and solar residential roofing products. As a result, we expanded the agency’s responsibilities, including adding media planning services…“
Director, Marketing Communications
“…K&A’s SharkBite PR program delivered much more than the promised earned media impressions. We were so pleased with the results, we extended K&A’s scope of work to include all RWC brands, including our StreamLabs smart home water monitoring solution.…“
Director of Marketing, Americas
Reliance Worldwide Corporation
Explore our PR services
- Press Release Creation/Placement
- Award Submissions
- Speaking Proposals
- Press Kits
- ESG Programs
- Targeted Media Campaigns
- B2B & B2C Editorial Pitching
- National Media Tours
- Editorial Roundtables
- Product Launches
- Trade Show Engagement
- Sponsored Blog Campaigns
- Product Placement/Integration
- Brand Ambassador Programs
- Product Reviews
- Show Homes
- Social Media Takeovers
- Trade Show Campaigns
- Local and Regional Meetings
- Event Planning
- Brand/Product Activations
- Remote Demonstration Units