Marketing is all about having a clear understanding of the various consumer groups driving your industry. To keep up with today’s complex consumers, my agency regularly embarks on market research that uncovers the unique demographics and values of...
The 50+ crowd used to be embodied by grey-haired old folks sitting in sunny retirement villages knitting and reminiscing about the golden days of their yesteryears. It is no surprise, once again, Baby Boomers (those 78 million Americans born between the years 1946 and...
