There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and...
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
Updating your flooring is one of the best investments you can make in your home. Two popular trends to consider when marketing home products are the move toward sustainability and the move to environmentally friendly versions of old favorites. What are...
Forecasters Predict Recovery Next Year Good news: An overwhelming majority of economists and forecasters feel quite optimistic about where the economy is headed. Not-so-good news: There is great discrepancy between these optimists regarding when the economy will truly...
Welcome to the Kleber & Associates blog! Maximize Your ROI Through Marketing Home Products. Here’s the latest. Today’s economy has every business executive—including CEOs and CMOs—looking at ways to restrain and curb their annual budget...
