Marketing to Gen-Y: The Crystal Ball

Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term...

Home Building Trends & News, May 2010

Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...

The Sweet Smell of Success

Welcome to the Kleber & Associates blog! Here’s the latest on The Sweet Smell of Success Marketing home products through olfactories What do you think of when you smell chocolate chip cookies baking in the oven? What about freshly cut roses? We all link...

The Great Water War

The Great Water War between tap water and bottled water is an ongoing one. It seems that debates about the environmental effects of tap water and the impact of unrecycled plastic bottles will forever continue between environmental advocates and bottled water...

Fiber Cement Gaining Popularity

Nichiha Sierra Premium Shake Numbers released last week by research firm the Freedonia Group say consumer demand for siding in the U.S. is expected to climb a healthy 6.5 percent per year through 2014. The Cleveland-based market research firm attributed the gains to a...