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Presidential Candidates: Who’s Best for the Housing Industry?

Presidential Candidates: Who’s Best for the Housing Industry?

The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...
Getting Inside Your Customers’ Heads

Getting Inside Your Customers’ Heads

Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...