You might have noticed that the public relations landscape is changing. Rapidly. Is your approach to PR changing with it? It used to be that the PR team worked separately, taking direction from the marketing department and developing the news angles for the product or...
Every year, the marketing world goes bananas over the Super Bowl ads, and every year, the game is punctuated by a slew of over-the-top, creative-for-creativity’s-sake commercials with dubious marketing value. But there are always at least a couple that cut...
ATLANTA (January 2017) – SharkBite Plumbing Solutions, a premier manufacturer of plumbing and water control systems, has chosen Kleber & Associates as its marketing agency of record. Atlanta based, Kleber & Associates, will handle public relations and...
Designer and television host Kelly Edwards and contractor Art Steedle joined forces on a new business venture called Cargo Builders. For this container home, Kleber & Associates arranged for a product placement for Feeney’s DesignRail to...
When you go to branding school, one of the first things you learn is a lesson on the power of a brand, using the example of Coca-Cola. The professor is likely to quiz the students: “If you could divide the Coca-Cola company into two parts — one part is all...
