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  • ABOUT
  • SERVICES
    • Public Relations
    • Content Marketing
    • Thought Leadership
    • Social Media
    • Advertising
  • WORK
  • INSIGHTS
    • Blog
    • Whitepapers
    • Influencer e-Book
    • Critiques
Your Brand is not Your Logo. (Re)branding efforts should focus on substance, not style

Your Brand is not Your Logo. (Re)branding efforts should focus on substance, not style

Our old friends Sears are in the news again. Having, against all odds, staved off bankruptcy, the venerable challenger home improvement retailer is trying to build a new brand image and distance itself from its troubled past. And what do you do when you want to...
Realtor.com Misses An Opportunity, And We Miss Elizabeth Banks

Realtor.com Misses An Opportunity, And We Miss Elizabeth Banks

What was wrong with Elizabeth Banks? It’s a question we find ourselves asking Realtor.com (not that they’d answer) after seeing their new “Unreal” series of ads. If you don’t remember, Realtor.com retained the services of actress...

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