Connecting With Customers in a Virtual World

Connecting With Customers in a Virtual World

While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions… where...
Why Going Dark During a Crisis is a Mistake

Why Going Dark During a Crisis is a Mistake

The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
Telling Your Brand’s Story with Video

Telling Your Brand’s Story with Video

If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story....