Last week, thousands of industry professionals congregated at the 2021 International Pool Spa Patio (PSP) Expo / DeckExpo show in Dallas. Event attendance increased by 21 percent from 2019, when the event was held in New Orleans. PSP Expo, the premier...
The United States’ two home improvement retail behemoths, The Home Depot and Lowe’s, announced their third quarter earnings this week and they were eye-opening. We’ll analyze how to leverage this new “big box” trending data — to...
Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea… and many companies do it unnecessarily. You may have heard that social media giant Facebook — undoubtedly one of the most powerful, successful...
As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing, presenting and monitoring these unique messages… are at...
