Critique: Are we Offended by this Bidet Brand’s Campaign?

Critique: Are we Offended by this Bidet Brand’s Campaign?

Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...
How to Create Brand Voice for Building Product Brands

How to Create Brand Voice for Building Product Brands

Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It...
Nostalgia Marketing Trends For Building Product Brands

Nostalgia Marketing Trends For Building Product Brands

Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’...
Tractor Supply “Life Out Here” Millennial Homeowner Campaign

Tractor Supply “Life Out Here” Millennial Homeowner Campaign

For brands that want to appeal to customers migrating to the Next Frontier, you can either follow them there… or you can greet them when they arrive. Retailer Tractor Supply Company seems poised to do the latter. A drive across America’s Heartland will...