Show Review – Best New Products at NeoCon 2022

Show Review – Best New Products at NeoCon 2022

Last week, the K&A team attended NeoCon 2022 at the Merchandise Mart in Chicago. The show, which was marking its 53rd edition, is a celebration of all things contract design. This year’s theme, “Design Makes a Statement,” was centered...
Why Generational Marketing Matters for Building Product Brands

Why Generational Marketing Matters for Building Product Brands

The last Howard Johnson’s restaurant in the country closed its doors for good this past week, marking the end of an era for the once-iconic American brand. From its humble beginnings in the 1920s, the restaurant would become the largest restaurant...