The world is constantly evolving. And the pace of that change continues to accelerate. Communications technology is advancing rapidly. At the same time, audience perception and expectations are shifting tectonically. Through it all, the role of the Chief Marketing...
The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last...
Public Relations is a critical element of any strategic communications plan — and an essential part of a brand’s larger marketing approach. The term gets used a lot. But what is PR, really? For starters… it’s much more than press releases. Or...
PCBC 2022 Puts the Spotlight on “The Future of Home” After a two year hiatus, the K&A team returned to San Francisco in late June to participate in the Pacific Coast Builders Conference (PCBC) 2022 summer trade show. PCBC attracts builders from across...
Changes in commerce over the last two years have created what can only be described as seismic shifts. A big part of that change has been in commerce and consumption habits… which have fundamentally altered the traditional purchasing experience. For consumers,...
