![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleber3v.wpenginepowered.com/wp-content/uploads/2023/03/PESO2023_02.png)
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...
It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand...
For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints — and on February ninth, 30 women filed a lawsuit — claiming the...
