Avoid These 4 Risks in Building Product Launch Plans

Avoid These 4 Risks in Building Product Launch Plans

Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn’t just about introducing something new… it’s about establishing expanded market presence and...
3 Tips for Boosting Brand Visibility with Industry Awards

3 Tips for Boosting Brand Visibility with Industry Awards

Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design...