The Biggest Bright Spot:Mortgage Rates Finally Started Cooperating Last week, one of the most encouraging signals isn’t found inside either Big Box earnings report. Mortgage rates dipped below 6%… for the first time since 2022. A “5”- handle...
Five Brands Redefining Their Categories…and What It Signals for the Market The International Builders’ Show and KBIS in Orlando delivered more than packed aisles for some 117,000 in participation. The experience revealed how building product categories are...
It’s a classic dilemma in achieving sales and marketing alignment: the people who decide what gets specified… are often the hardest to reach. Architects. Engineers. Builders. Designers. Dealers. Contractors. Yes, all elusive target audiences. Who...
DRAPER, Utah (February 17, 2026) — Exterior wall assemblies are adding layers, handoffs and schedule risk at a time when crews are harder to staff and less margin exists for rework. HydroBlok, a pioneer in lightweight, waterproof construction systems, is...
DRAPER, Utah (February 17, 2026) — HydroBlok, a pioneer in lightweight, waterproof construction systems designed to simplify installation while improving performance and durability, is introducing an “Outside-In Wellness” concept for construction...
