Short-Form Video Strategy Tips for Building Product Brands

Short-Form Video Strategy Tips for Building Product Brands

Short-form video has quietly become one of the highest priorities – and a pressure test – to lead brand content. Audiences seek to understand how solutions work. They want proof and clarity. Yes, most importantly, they want to view products in action. For...
Want a Loyal Audience? Start Thinking Like a Franchise.

Want a Loyal Audience? Start Thinking Like a Franchise.

Brand loyalty doesn’t work the way it used to. For years, building product brands could grow on familiarity and long-standing relationships. A trusted rep who cultivated dealer recommendations. Or a contractor – who always uses – the same...