SOCIAL MEDIA

It’s no secret that – these days – having an active social media presence is essential. Not only can social media help to forge a strong connection with audiences, it can increase the likelihood those audiences will consider a brand when it’s time to buy.

It makes sense. While traditional marketing and communications typically involves one-way outreach from a brand to its customers and prospects, social media makes it possible for brands to interact with their audiences in a more authentic way.

Think of it as a bit like a party where everyone is invited and has the chance to get to know your brand a little better. And that can lead to meaningful interactions – and, over time, help to build valuable trust.

At K&A, we have been playing in the social media sandbox since its earliest days. Our team is well-versed in all things social. We know when to speak. When to listen. And what it takes to engage audiences.

In fact, one of the powerful things about social media is that, when people engage with content, they often like to share it and talk about it. The resulting “buzz” can amplify your brand message through added exposure to your products or services – giving your brand building efforts an extra boost.

Social media campaigns are also a great way to increase website traffic. Paid advertising such as Facebook Ads that target those with the demographics, interests and behaviors of your typical customers can help you reach a much larger audience very quickly while also growing your brand’s page likes and followers. And that can lead to more conversions.

See what vintage-inspired appliances manufacturer Elmira Stove Works had to say about how K&A’s targeted social media campaigns helped to increase the brand’s website traffic.