Shaw Builder + Multifamily

We engaged K&A to help grow awareness for Shaw Floors’ Builder + Multifamily division. We wanted a collaborative partner who could help us develop a unifying vision for our new website that would resonate with our target audiences and bring home our commitment to innovation, quality, service and the planet. We were also looking for an agency that could augment our content resources and help us elevate our thought leadership presence.

K&A caught our attention with their incredible marketing – they are an authority on building products, and their team regularly attends key industry trade shows. They really understand the challenges and opportunities for companies like Shaw, which was especially important as we had an aggressive timeline and their team had to be able to hit the ground running.

We are thrilled with the overarching campaign that K&A developed for Shaw – “Every Day. In Every Way,” which is not only being used on our new website but also throughout our marketing materials. This brand promise encompasses what we are all about, and the response from our customers and employees has been extremely positive. K&A also created engaging content for the entire website, making our voice more conversational and relatable for website visitors.

Additionally, while we have a dedicated marketing and content team, we were looking for a seasoned subject matter expert who could provide strategic direction that would further distinguish our brand in a very competitive marketplace. From day one, K&A exceled at integrating seamlessly with our in-house team. They were great at communication and truly a pleasure to work with.

From developing compelling website content, blog posts and enewsletters to securing print, online and broadcast media opportunities in key industry outlets, the K&A team added value every step of the way. K&A is a game changer as a marketing agency, and we are glad we made the decision to partner with them.