Carlisle Wide Plank Floors

K&A helped grow our website traffic and allowed us to continually measure the effectiveness of our Public Relations investment. This was especially important, as Carlisle markets directly to designers and consumers. And our website is one of our most effective sales and marketing tools.

The K&A team partnered with Carlisle to organize a regional experiential showroom program that introduced designers to our brand’s many offerings and capabilities. K&A secured ASID Chair Carolyn Ames Noble to deliver a Continuing Education presentation on sustainable materials at Design Chicago. The hybrid in-person and virtual event drew more than 150 registrants from across the country, which increased visibility of the Carlisle brand while enabling our team to forge new relationships with important designers.

Through results-driven integrated content marketing and PR programs, K&A effectively targeted, and engaged, key influencers and decision-makers to keep the Carlisle brand top of mind. K&A created a core message to guide the audience experience, extended that messaging into multiple media channels, and then creatively mixed their content delivery to successfully move Carlisle’s audiences from one touchpoint to another – helping to grow brand awareness and affinity.