Georgia Pacific

When seeking a new agency to represent a premier product in a line of commercial and residential building products, we brought in K&A. There are many great agencies with good experience in this segment, but the team was impressed with the depth of understanding Steve and his team had in the building products marketplace, more so with the work they put into analyzing this niche market, the competitors and target audience.

K&A created a unique, highly memorable and disruptive characterization of the product that resonated with buyers and installers. The team developed solutions for print, digital and web design, and presented ideas for potential experiential work. In the end, the campaign supported sales efforts and created multiple opportunities for engagement.

I would definitely recommend Steve and his team in the future.