To maintain its position as the design leader in kitchen and bath products, Kohler Company uses an AI program.
But not the kind of AI you’re thinking of.
For a company that’s more than 150 years old, maintaining a creative edge is no small feat. Renowned for its innovative kitchen and bath products — Kohler has found a unique way to push the boundaries of design — through its Arts/Industry program.
This initiative which brings independent artists into Kohler’s factories… exemplifies how blending art and industry can fuel bold innovation and drive a legacy of creativity.
A Perfect Integration
Administered by the John Michael Kohler Arts Center in Sheboygan, the Arts/Industry program is a residency hosted and funded by Kohler. Since starting in 1974, Arts/Industry has offered hundreds of artists an extraordinary opportunity: the chance to create their art within Kohler’s working pottery and foundry.
In the factories, artists collaborate with skilled craftspeople… leading to breathtaking works that merge contemporary art with industrial expertise. Artists are provided with dedicated studio space, where they can access high-quality materials. And advanced production capabilities that would be difficult to find elsewhere.
The integration allows artists to explore ambitious concepts while learning from and inspiring the factory’s seasoned artisans. And this unique environment fosters a two-way exchange that benefits the artists.
And Kohler.
Advancing the Cause of Art
Art has long been embedded in Kohler’s DNA… shaping its reputation as a design leader. The company’s commitment to creativity goes beyond product aesthetics. It is about nurturing the spirit of exploration and innovation.
The Arts/Industry residency provides artists with — not just a workspace — but a playground where they can experiment. And realize new works without the commercial pressures often attached to their craft.
This not only helps the artists… but also benefits the Kohler brand.
The artists’ fresh perspectives challenge and elevate the company’s own design teams. The mere presence of artists working within the factory inspires Kohler’s designers, engineers and even marketing teams… to approach their roles with a new level of creativity.
These interactions encourage cross-disciplinary thinking and innovative problem-solving.
Leading to products that defy conventional design norms. Resulting in new ideas that influence Kohler’s products. And turning them from functional pieces into artistic statements.
In fact, many of Kohler’s standout products owe their inspiration to the Arts/Industry program and the collaborative culture it creates. This helps Kohler stay ahead in a category with aggressive competitors… who would like nothing more than to challenge the company’s leadership brand position.
Reinforcing the Kohler Brand
Kohler has been synonymous with thoughtful, leading-edge design since the 1960s. Unlike many competitors in the kitchen and bath industry, the company has continually set itself apart with products that marry utility and beauty.
Its commitment to supporting the arts through programs — like Arts/Industry — is a reflection of its brand leadership. By inviting artists into its space, Kohler invests in its future. As an innovator and design leader. And ensures that each new product reflects both aesthetic and functional excellence.
This dedication to creativity reinforces Kohler’s brand identity. Homeowners, interior designers and industry experts recognize Kohler — not only for its high-quality products — but also for its artistic vision.
It’s a reputation that has enabled the company to flourish for over a century.
If you’re interested in exploring how to leverage community programs and co-creation to inspire your brand’s innovation, send an email to Steve at sk@kleberandassociates.com to get the conversation started.
