In the building products industry, established market leaders often dominate mindshare. Challenger brands, however, are shaking up the status quo.

They’re not just smaller competitors… they’re companies with ambition, a distinct vision and a willingness to disrupt.

Unlike market leaders who focus on maintaining their position – and disruptors who often introduce entirely new categories – challengers strategically target specific vulnerabilities in the existing market. They offer a compelling alternative, capturing the attention of audiences seeking something more.

Ready to challenge the status quo?

Outmaneuver the competition?

Gain exclusive insights into challenger brand marketing?

Download our complimentary handbook, “A Guide to Successful Challenger Brand Marketing in the Building Products Industry” and start building your winning strategy.