ATLANTA, Georgia (April 18, 2024) – Amba Products, the nation’s largest heated towel racks and accessories supplier commemorates twenty years of innovation by streamlining one of their most popular collections. The Radiant Collection is now available with improved features that are more user-friendly and easier to install.
Updates to the product line include a newly designed power switch. It is located on the bottom of the vertical bar on the left-hand side, providing convenient and discreet operation. Additionally, each model in the Radiant Collection is now a combination product equipped with a plug-in option and a hardwire conversion kit, allowing the end user to choose between professional installation or a simplified version they can do themselves.
“The Radiant Collection remains one of Amba’s highest-performing product groups. We are confident that the updated versions will further drive the popularity of these models,” said Peter Manidis, the marketing manager at Amba Products. “Furthermore, the new easy-to-install configuration containing both a plug-in and hardwire options make heated towel racks more widely accessible for do-it-yourself projects and renters alike,” Manidis continued.
The new features are rolling out in concert with Amba Products’ 20th anniversary. This milestone marks twenty years of innovation in the towel-warming industry. When the company was established heated towel racks were not commonplace in the US but were prominent in Europe. Now, after two decades in the business, Amba has made a significant impact in the interior design industry by becoming the largest supplier in the US.
Harris Wattles, general manager of Amba Products, stated, “We are proud to celebrate this momentous occasion coupled with the advanced features of one of our top-selling product lines. It means the world to us that our company has thrived throughout the years and has enabled us to continue offering our customers the best value in the industry.”
Throughout 2024, Amba will observe their 20th anniversary by introducing more product innovations across select collections to modernize their offerings – keeping the goal of improved customer experience in mind.
About Amba® Products
Amba Products was established in 2004 with a clear goal in mind – to make the heated towel rack a must-have item for every bathroom in North America. While Europeans have been drying and warming their towels on heated towel racks for decades, most Americans have no experience with them. For many Americans, heated towel racks are view as overpriced, not widely available, and seen only in the homes of the rich. A perception has persisted that they are a luxury item out of reach for most American families.
Amba Products changed this view and is proud to be one of the first companies in the U.S. to introduce consumers to affordable, stylish heated towel racks made of high-quality stainless steel. Initially supplying a handful of clients with top-grade heated towel racks, Amba now proudly boasts the largest variety of products and serves more than 1,200 retailers throughout the United States, Canada, Mexico, and the Caribbean. Visit www.ambaproducts.com to learn more.
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