Barbie Movie Lessons for Building Product Brands

Barbie Movie Lessons for Building Product Brands

If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The...
How Much Content is Too Much for Building Products?

How Much Content is Too Much for Building Products?

In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in...
Fed Decision and Lennar Earnings | Channel Analysis

Fed Decision and Lennar Earnings | Channel Analysis

Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8...
Lead Intelligence for Building Product Brands

Lead Intelligence for Building Product Brands

Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial...